QR code use continues to rise in Q2 2012

Mobile Commerce Statistics 2012

New statistics from NeoMedia show that the barcodes are still on their way up. A global QR code and mobile barcode management solutions pioneer, NeoMedia Technologies, Inc., has announced the results of their data analysis for the second quarter of 2012, drawing attention back to the increasing popularity of the codes worldwide. By the close of June, the NeoReader scanner app had been installed about 25 million times. Among those installations, 56 percent had been on android devices. The leading countries for the downloads were the United States, Spain, the…

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Report shows that consumers are apathetic towards QR codes

Mobile Marketing QR Codes

The future of QR codes seems somewhat bleak, according to a new study from Simpson Carpenter, a market research firm based in the UK. The results of the study show that consumers are apathetic to QR codes as a whole. These results clash with other studies that suggest otherwise as well as a growing number of companies that are adopting the barcodes. Researchers from Simpson Carpenter note that the codes themselves are not problematic; the issue lies with consumers that know nothing about them. The study shows that only 36%…

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New report in…QR code scanning off the grid!

Mobile Marketing Statistics

Earlier this year, mobile marketing pioneer Mobio Identity Systems, released a report that showed QR code scanning grew by a staggering 1,200% in the last six months of 2010. Mobio’s report spurred rabid adoption of the code from businesses seeking to establish themselves in the burgeoning mobile marketing industry. Their rise to fame in the U.S. is similar to what happened in Japan during the advent of mobile technology: QR codes are now becoming a staple of marketing and can be found just about anywhere. The momentum is not likely…

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U.S. Postal Service offering discounts for QR code usage

US Post Office QR Code Discount

Many in the mobile marketing industry believe that society is reaching a “critical mass” of smart phone use. This puts QR codes at the tipping point toward becoming a mainstream technology. Citing research from Mobio, a leader in QR code solutions for businesses around the world, which shows that QR code scanning increased by 1,200% in the last six months of 2010, more businesses are adopting the code as part of their marketing campaigns. QR has proven to be so popular that even the United States Postal Service is encouraging…

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New survey shows QR code usage on the rise

A new survey released by MGH Modern Marketing, a full service marketing agency, shows that enthusiasm for QR codes is at an all time high. The codes have displayed their prowess at content distribution since they began seeing extensive use in the U.S. nearly two years ago. Originally developed in Japan, few thought the codes would catch on like they have. Thanks to the widespread use of mobile devices, the codes are now becoming a cornerstone of marketing. MGH’s survey shows that 70% of smart phone users have used, or…

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What do art and QR codes have in common?

Dayton Art Institute has started using QR Codes with some of their artist’s exhibits. Only a few other museums across the U.S. are using them at this time. The QR Codes were incorporated with the art exhibits last year; they estimated that about 10 percent of the four thousand visitors used them. The Dayton Art Institute began in 1919 and has grown to be one of the nation’s finest (mid-sized) art museums. The museum now has over 26 thousand objects that cover over a five thousand year history of art.…

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When two worlds collide

The use of QR codes is gaining traction in the print world. As technology evolves, the print industry is looking for ways that it can adapt and keep up with people’s interests. The two industries have been in conflict for many years and, for the most part, both have been unable to succeed over the other. As QR codes rise to prominence, a new line of thought is developing, one that suggests that technology and print can work together instead of competing against one another. The codes are becoming a…

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America’s QR Code Query

The acceptance of QR codes has been slow going. It is no surprise that, given their versatility, the codes have been popular with companies both big and small, but their use with individuals has been lackluster. Earlier this year, a report was released that showed the rate of usage for the codes had gone up by 1,200% in 2010. The results of that report, however, may belie the fact that the codes had previously been non-existent or otherwise unavailable for scanning. There are indicators that the codes are becoming more…

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M-Commerce is on the move!

Companies that have online shopping sites are getting a major boost from mobile and social media. With the extremely high number of mobile phone users and the phenomenal number of Facebook users (not to mention Twitter, LinkedIn, Tribe, Yelp, Web 2.0 and countless others), companies are getting exposure all over the world. It is important to have a good marketing plan before going to advertise on a social media site; with thousands of other companies having the same idea, you don’t want to be lost in the crowd because of…

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New mobile marketing services increase offering QR code analytics

JSP Media, a marketing and web development company based in Elliot City, Maryland, are now offering a mobile site and QR code design service. As mobile technology becomes more prevalent, the importance of mobile-optimized websites is becoming clear. More businesses are beginning to incorporate mobile technology into their operations, hoping to take advantage of the boom in smart phone use and the emergence of other mobile devices. QR codes are playing a big role in changing the way companies interact with consumers. The black and white barcodes can be printed…

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