QR codes are scanned most by Apple mobile devices

QR Codes trends statistics

That said, Android based smartphones and tablets aren’t too far behind, says ScanLife. There have been a lot of conflicting headlines over the last while as to whether or not the time of QR codes has passed and if there is any chance that these 2D barcodes could bring themselves to a place of relevance in the future. Current statistics and trends are showing that quick response codes are hanging in there. At the same time that big names such as Alibaba, Snapchat, and Shazam are introducing QR codes to…

Read More

Are QR codes past their prime?

qr codes trends

A recent study on quick response codes has revealed that most people still see them as useful. Online mobile technology magazine, QR Code Press has released the results of a study that it had conducted throughout the first half of November, examining the usefulness of QR codes and investigating whether or not this type of 2D barcode has already had its moment in the sun and is now on its way out. The results of the research showed that consumers have many opinions about quick response codes, but overall they…

Read More

QR codes provide mobile marketing statistics through uQR.me

Beijing qr codes on everything

The quick response code generator site has launched a free stats page to assist marketers. A free generator site for QR codes called uQR.me, which was created by Mobile Leaves, has now announced that it will be providing mobile marketers with statistics relating to the use of its barcodes. This service is designed to be completely free and uses data from millions of worldwide quick response code scans. The service has a massive database that includes the scans from millions of QR codes from around the world that have results…

Read More

QR codes have very specific fans

Venmo QR Codes scans by men

The findings of a recent study have shown that some people are more likely to scan than others. The results of new research conducted by comScore MobiLens and the Mobile Marketing Association (MMA) have now been revealed and have provided some insight into who is most likely to scan QR codes. What they discovered was that young males in the United Kingdom are the most frequent scanners. While QR codes are being scanned quite commonly by the entire Millennial generation, when it came to the individuals who were scanning the…

Read More

QR codes are being scanned on an increasing basis

Scanlife QR codes

Scanbuy has just released its latest Mobile Trend Report that showed that the barcode use is up. The latest quarterly trend report from Scanbuy has just been released and has revealed that in the second quarter of this year, alone, it had processed more than 21 million QR code and UPC mobile barcode scans out of the estimated global total of 105 million that occurred during that time period. The company releases its trend report every quarter to provide insight on the latest in scanning. What the Q2 2013 Mobile…

Read More

QR codes may benefit from new technology

qr code authenticity checks - qr code under magnifying glass

New invisible marker images are being suggested for improved use of the barcodes. Marketers are already big fans of QR codes due to their ease of use and their cost effectiveness as they bring the digital world and the real world – such as print media – together by way of mobile devices such as smartphones and tablets. However, there is some controversy surrounding them and many are asking if new tech would improve them. At the moment, 53 percent of consumers in the United Kingdom are smartphone users, which…

Read More

QR codes lose steam in magazine ads

QR codes in magazines

The share in this printed format for the barcodes has fallen to 70 percent. According to the latest results of a Nellymoser study, the mobile responses that the print ads in magazine are having are continuing along in their evolution, as 20 percent of the activations that are generated through these ads come from image-based activations – for example, invisible watermarks – as opposed to QR codes and other barcode based activations. The study looked into the results that were produced by more than 170,000 pages in leading publications. Nellymoser,…

Read More

QR codes scanning apps present on 32 percent of German smartphones

tombstones museum qr codes appearance

Forrester research has found that while the capability is there, it’s not always being used. The result of a new Forrester Research study have just been revealed and have indicated that among Germans with smartphones, 32 percent have apps for scanning QR codes installed on their devices. However, it also determined that among them, very few scan on a monthly basis. Among smartphone owners, only 8 percent in total – regardless of whether or not they have an app on their devices at the moment – scan QR codes on…

Read More

Survey shows that QR codes are big in the automotive sector

QR codes automotive car

DMEautomotive highlights QR code interaction among automotive consumers DMEautomotive, an automotive marketing firm, has released the results of a new national survey that focuses on consumer interaction with QR codes. QR codes are widely used marketing tools that have been successful in engaging consumers in a dynamic fashion. The codes have seen relatively limited use in the automotive sector, but DMEautomitive suggests that the codes have strong potential therein. The survey shows that QR code interaction in this sector is on the rise and that consumers are finding value in…

Read More

QR codes data from ScanLife shows 50 percent scanning increase

Scanlife qr codes

Between Black Friday last year and this year, there has been a massive rise in barcode scans. ScanLife, a mobile engagement platforms leader, has now released its report that reveals its data from the scanning of QR codes and other mobile barcodes on Black Friday 2012. According to the company, there were approximately 270,000 scans performed on that one day. Black Friday is the most busy day of the year for traffic through mobile barcodes such as QR codes. Beyond the ongoing adoption of these black and white squares among…

Read More

QR codes and NFC tested by Kraft in mobile commerce trials

QR Codes vs NFC

The food giant has been piloting a number of mcommerce and marketing programs. Kraft Foods has declared its intentions to further its understanding of the mcommerce environment and has been running consumer research trials using QR codes as well as NFC in order to determine whether either of them will be helpful or appealing with their mobile shoppers. The research was performed in five grocery stores within the San Francisco area. It used both QR codes and NFC in order to see how consumers would respond to the ability to…

Read More