QR Code Press

QR codes based strategy launched by Alibaba

06/12/201406/12/2014 Stephanie Beck

Quick response codes are being used at the center of the new Mashang Tao unveiling. Alibaba Group, the massive Chinese e-commerce company, has just announced the official launch of its business strategy, called Mashang Tao, and at the center of it is a platform based on QR codes. The strategy is designed to boost the integration of quick response codes into the overall Alibaba experience. The company has launched its merchant platform using QR codes to integrate those barcodes into the Alibaba Group family of e-commerce websites. This strategy is…

QR codes turn newspapers into shopping malls

04/07/201404/05/2014 Julie Campbell

Alibaba is using quick response codes to make purchases through printed ads. The massive online and mobile commerce giant, Alibaba, has now announced that it is partnering with a number of different media outlets in order to launch a shopping program based on scanning QR codes. This will allow consumers to be able to buy the products that they see in printed advertisements. The Chinese e- and m-commerce company is giving readers the chance to scan QR codes when they see products that they like. This will direct them to…

QR codes are engaging retail consumers

08/19/201308/17/2013 Julie Campbell

Companies are discovering that their customers are enjoying an enriched experience through barcode scans. The black and white squares that make up QR codes have been called everything from ugly to funky and from vital to useless, but if there is one thing for certain, data is consistently revealing that consumers are scanning on an increasing basis. Retailers are finding that when they apply the barcodes properly, it can enhance the experience they provide. This is because the retailers can take advantage of the fact that consumers are now recognizing…

QR codes based market thrives in China

08/15/201308/13/2013 L. Green

A shopping experience that involves scanning barcodes to make a purchases has taken off. The first QR code store in the Zhejiang province of China’s capital, Hangzhou, is proving to be an extremely profitable and popular experience, as consumers flock to shop in this unique shop. The items in the store each have their own unique barcode that allows them to be purchased. Each of the physical store’s display items has its own unique QR codes that consumers can scan so that they can order the products and then pay…

QR codes assisted in buying July 4 fireworks

07/04/201307/01/2013 Julie Campbell

Links accessed through quick response barcodes assisted in making shows at home easier to build. After working for hours to add QR codes to the products at the Fireworks Frenzy store in Clearfield, Utah, Brian Nelson made it much easier for locals to be able to purchase the products that they would need to design and create a spectacular show at home. Scanning the barcodes allowed customers to see what the product would look like before purchasing it. According to Nelson, some consumers have spent a great deal of time…