E-Mart takes a new approach to mobile marketing using the sun and shadows

qr codes shadow used to bring in customers

QR codes could be a useful sales tool In the world of marketing, QR codes have become a useful tool. Many advertisers have begun to utilize the codes in an effort to reach out to mobile consumers. These endeavors have been somewhat successful, though consumers have shown only mild interest in scanning QR codes. Despite the apparent wariness amongst many consumers, some retailers believe that the codes could be used to drive sales. In South Korea, this notion seems to be correct. E-Mart creates shadow QR code E-Mart, South Korea’s…

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