SquareScan aims to revitalize QR codes

QR codes smartphone

SquareScan launches new platform to push QR codes into a new era Despite some criticism and lackluster participation from consumers, QR codes continue to be a powerful mobile marketing tool that have promising potential in terms of engagement. SquareScan, a company specializing in QR codes, has launched a new website and services that aim to revolutionize the way businesses use QR codes and provide dynamic content to consumers. Though QR codes are waning with consumers, SquareScan may be able to provide companies with the tools they need in order to…

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Paperlinks QR code scanner now available on the Android Market

Popular QR code generator and scanner, Paperlinks, which is known for its business friendliness, has just announced that it is now available on the Android Market. Android-based smartphone users can now download the app for free in order to be able to use a number of different kinds of QR code services. Paperlinks also provides businesses with Android NFC support. By using this new app, users of Android mobile devices will be able to rapidly and effectively create their own QR codes or scan those that have already been created.…

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Malicious QR codes growing – Consumers may need to take steps to protect themselves

QR Code Security

As QR codes continue to grow more popular with consumers, they are also growing more popular with hackers. The codes have become a very lucrative malicious tool for hackers looking to exploit their popularity. More codes are beginning to appear containing malicious content that can put a smart phone user’s important information at risk. The content embedded in QR codes is impossible to tell until after the codes are scanned. There are, however, some measures smart phone users can take to protect themselves. QR codes can only be scanned using…

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Digimarc announces that their Discover platform will double as a QR code reader

Digimarc.com Snap Shot

The Digimarc Corporation, a worldwide provider of technologic media identification and management, has unveiled plans to expand their Digimarc Discover platform by enabling it to read QR codes. Discover is a mobile platform through which consumers can easily find interactive experiences by enabling mobile devices to automatically detect watermarks or QR codes. The company has decided to add the additional feature to the platform in the hopes of taking advantage to the popularity of QR codes. Digital watermarks have been around for years, but relatively few people pay them any…

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ShareSquare makes all the right connections

Snap Shot of ShareSquare Website

ShareSquare, a platform that connects audiences with the entertainment industry, made a strong showing at this year’s South by South West conference. They have launched their new initiative today that will make use of QR codes. The company will also offer a content management system that will let clients easily customize the codes as well as obtain real-time analytics. This year’s conference, held in Texas, was overrun with QR codes. As the barcodes become more popular, more companies specializing in their use are beginning to emerge. Mobile technology is likely…

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