New program helps visitors to learn more about the city. Dallas has gone mobile in its efforts to draw tourists off the beaten path by adding a QR code scavenger hunt to its city experience, allowing them to explore areas that they would not otherwise see. Encouraging visitors away from the standard tourist attractions has always presented a challenge. Now that many tourists have something important in common – smartphones – it has presented urban centers with a tremendous opportunity to communicate with them. Dallas, for one, is not about…
Read MoreQR code scavenger hunt helps visitors better explore Dallas
