Dynamic mobile marketing tools for any business, any budget: QR Codes

QR Codes in marketing

Powerful platform adds value to QR codes in marketing QR codes have become a prominent marketing tool and have proven that they are proficient in engaging mobile consumer in a dynamic way. The codes often receive some criticism because they are not generally well understood. The purpose of the codes is quite simple: They are used to provide consumers with access to information concerning products or to provide them with digital experiences they would not be able to access through conventional marketing tools. The 2d codes hold a great deal of…

Read More

QR codes featured on Scan Fusor products from LORD Corporation

Scanning QR codes

The organization has linked the barcodes to instructional videos and additional information. The manufacturer of Fusor Automotive Repair Adhesives, LORD Corporation, has just announced that it will be expanding the way in which it uses QR codes, by adding them to many of their product labels. This is meant to help customers to better inform themselves about the products. The QR codes provide smartphone users with a fast and easy way to gain information about the products that are available, learn more about how the products can be used, determine…

Read More

QR codes encourage more recycling

QR Codes help encourage recycling

The Whangarei District Council in New Zealand is using mobile and prizes to boost their programs. A new promotion from the Whangarei District Council in New Zealand is taking a mobile friendly approach to promoting the use of its recycling program by using QR codes to give people the chance to win prizes when they recycle properly. The six week program will run until December 3, to draw attention to the new permanent bins. The permanent recycling bins will be located on the city streets, as well as one at…

Read More

QR codes and NFC tested by Kraft in mobile commerce trials

QR Codes vs NFC

The food giant has been piloting a number of mcommerce and marketing programs. Kraft Foods has declared its intentions to further its understanding of the mcommerce environment and has been running consumer research trials using QR codes as well as NFC in order to determine whether either of them will be helpful or appealing with their mobile shoppers. The research was performed in five grocery stores within the San Francisco area. It used both QR codes and NFC in order to see how consumers would respond to the ability to…

Read More

QR Pay launches next generation QR scanner for the iPhone

QR Code Scanner App

QR Pay, a mobile technology company, has launched what it believes to be the next generation in QR code scanners. The mobile application is called QR Pal and was released for the iPhone and iOS mobile devices this week. The company claims that it is the most advanced barcode scanner currently available and boasts of several features that are absent from its contemporaries. QR Pal may be new to the iPhone, but it was launched for Android mobile devices last year. Since its launch, it has been used to scan…

Read More

USA TODAY newspapers feature AT&T QR codes

QR Codes in Newspaper

USA TODAY and AT&T are working together to help to provide an enhanced experience for news consumption, which includes printing QR codes onto the pages of the newspaper in order to allow readers to use their smartphones so that they may gain further information relating to the content and the latest news. Readers of USA TODAY can now use their devices in combination with a QR code scanning app – such as the free AT&T Code Scanner – to be redirected to additional interactive multimedia content. The partnership between the…

Read More

Safety techniques for the use of QR codes

QR Code

Until a QR code is scanned, there is no way to know for certain where it will redirect a smartphone or tablet user, meaning that there is some risk that unethical individuals will use the barcodes to add a malicious code to the user’s mobile device. Fortunately, there are some ways for concerned mobile device users to protect themselves against website links with malevolent codes and infected app downloads. iPhone users don’t need to worry as heavily, as apps for Apple devices are carefully screened to make sure that their…

Read More