QR code scanning app Archives

Dynamic mobile marketing tools for any business, any budget: QR Codes

08/09/201309/16/2013 Stephen Vagus

Powerful platform adds value to QR codes in marketing QR codes have become a prominent marketing tool and have proven that they are proficient in engaging mobile consumer in a dynamic way. The codes often receive some criticism because they are not generally well understood. The purpose of the codes is quite simple: They are used to provide consumers with access to information concerning products or to provide them with digital experiences they would not be able to access through conventional marketing tools. The 2d codes hold a great deal of…

QR codes featured on Scan Fusor products from LORD Corporation

11/12/201211/12/2012 L. Green

The organization has linked the barcodes to instructional videos and additional information. The manufacturer of Fusor Automotive Repair Adhesives, LORD Corporation, has just announced that it will be expanding the way in which it uses QR codes, by adding them to many of their product labels. This is meant to help customers to better inform themselves about the products. The QR codes provide smartphone users with a fast and easy way to gain information about the products that are available, learn more about how the products can be used, determine…

QR codes encourage more recycling

10/27/201210/25/2012 Jennifer Goula

The Whangarei District Council in New Zealand is using mobile and prizes to boost their programs. A new promotion from the Whangarei District Council in New Zealand is taking a mobile friendly approach to promoting the use of its recycling program by using QR codes to give people the chance to win prizes when they recycle properly. The six week program will run until December 3, to draw attention to the new permanent bins. The permanent recycling bins will be located on the city streets, as well as one at…

QR codes and NFC tested by Kraft in mobile commerce trials

10/19/201210/19/2012 L. Green

The food giant has been piloting a number of mcommerce and marketing programs. Kraft Foods has declared its intentions to further its understanding of the mcommerce environment and has been running consumer research trials using QR codes as well as NFC in order to determine whether either of them will be helpful or appealing with their mobile shoppers. The research was performed in five grocery stores within the San Francisco area. It used both QR codes and NFC in order to see how consumers would respond to the ability to…

QR Pay launches next generation QR scanner for the iPhone

01/23/2012 Stephen Vagus

QR Pay, a mobile technology company, has launched what it believes to be the next generation in QR code scanners. The mobile application is called QR Pal and was released for the iPhone and iOS mobile devices this week. The company claims that it is the most advanced barcode scanner currently available and boasts of several features that are absent from its contemporaries. QR Pal may be new to the iPhone, but it was launched for Android mobile devices last year. Since its launch, it has been used to scan…