Some are still not sure how and what is a QR code

What-is-a-qr-code

Though the barcodes are everywhere in mcommerce, their usage instructions isn’t. This is leaving many consumers wondering what is the point, what is a QR code and what do I do with it? Brands, companies, and marketers are moving into mcommerce with leaps and bounds and are employing QR codes as a vital part of that process, many smartphone using consumers are left wondering how these mysterious looking black and white squares are used. Though the barcodes are drawing interest, there is still a learning curve to consider. As important as…

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Inspirational couple raise money for cancer research using QR

Scan to donate

A fundraising couple who are trekking across the Great Wall of China have today revealed that they will be using QR Codes for the public to scan to donate via their smartphone. The inspirational journey will also be sponsored by QR Pal, a newly launched QR code scanner. Dave Brown and Julie Atherton will be trekking nearly 60 km, across dangerous mountain terrain in a bid to raise £10,000 for North West Cancer Research Fund (NWCRF), a charity that provides grants to support fundamental research in the North West of…

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ConnectMe QR releases new mobile marketing platform to broaden its customer profile

ConnectMe QR app

ConnectMe QR, a mobile marketing business, has announced the expansion of its customer profile following the launch of its new subscription service, Advanced Mobile Website Editor and QR code, which was released at the start of the year. The company’s flagship product is called the mCard, and when it was first unveiled, the attention was focused on directing consumers to the contact information and social media of subscribers. However, the Advanced Editor now allows those subscribers to provide further customization to their mCards (the mobile landing page to which the…

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Snappii introduces new support for QR codes

Snappii QR Code

Rapidly growing startup, Snappii, a provider of services that allow individuals without any programming skills to create mobile applications for small businesses, has introduced its new features for QR code support, which can now be implemented in to those mobile apps. Snappii also provides the barcode scanner that is necessary for reading the QR codes using a mobile device. Their services now allow small businesses to create a quick scanner app that can be worked directly into new Snappii apps or those that they have already created, so that their…

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ShopSavvy unveils SavvyListings for mobile in direct competition with Craigslist

ShopSavvy Mobile App

ShopSavvy, the provider of solutions for mobile commerce, has announced the introduction of its SavvyListings, a service comparable to Craigslist but designed for the mobile marketplace to allow consumers to use their tablets and smartphones to sell products. All sellers need to do to sell their used, unwanted items is to scan the barcode of the product with their smartphone, and enter information about the condition, and the desired selling price. This is a free service and the category, description, and images of the product do not need to be…

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Paperlinks QR code scanner now available on the Android Market

Popular QR code generator and scanner, Paperlinks, which is known for its business friendliness, has just announced that it is now available on the Android Market. Android-based smartphone users can now download the app for free in order to be able to use a number of different kinds of QR code services. Paperlinks also provides businesses with Android NFC support. By using this new app, users of Android mobile devices will be able to rapidly and effectively create their own QR codes or scan those that have already been created.…

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Fox uses massive QR code campaign to promote its new movie “Chronicle”

QR Code on Billboard

Fox has used a QR code billboard promotion to reach the NFL playoff game audience in order to spread the word about the upcoming release of its found footage style horror film called “Chronicle” which will open on February 3. The production company is hoping to appeal to tech-savvy viewers watching the wildcard game between the Atlanta Falcons and the New York Giants, by airing a five second-long “billboard” clip of a QR code. Viewers who have smartphones and tablets and who have downloaded a QR code scanner app can…

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World’s first QR protection application coming from Symantec

QR code Scanner App

There can be no doubt that QR codes are becoming vastly popular. Both businesses and individuals are finding uses for the codes that range from expansive marketing campaigns to personal branding. The codes are not only grabbing the attention of tech-savvy companies and consumers, however, they are also attracting the notice of people looking to exploit their rampant popularity. The number of malicious QR codes is growing and most mobile consumers are entirely exposed to the risk such codes present. Symantec, a renowned security firm, has created the world’s first…

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AR browser Junaio receives update enabling it to scan QR codes

Junaio App

As augmented reality continues to grow more advanced, real life may be becoming more like the Internet. Metaio, an augmented reality developing firm based in Germany, aims to make this a reality with their AR browser Junaio. The application allows users to see a world integrated with virtual reality, enabling them to interact with the digital aspects as they would while browsing the Internet. Despite the appeal of augmented reality, a mobile app does not seem complete if it cannot scan barcodes. So, Metaio has updated their platform so that…

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Android compatible QR Pal code scanner released to combine scanning and sharing

QR code App

United Kingdom-based QR Pay Ltd., has unveiled its latest Android compatible application in the form of its new QR Pal Mobile Phone app product. This new app was created to increase the usefulness of the typical QR code scanner, by permitting additional features after scanning, such as storing the barcode and sharing it among friends. It also provides an additional “Safe Browsing” element, in addition to a payment facility, so that it is the first QR code scanner app that places focus on security. According to CTO Chris Cooke, from…

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The use of QR codes is still increasing

QR Code Mobile Marketing

comScore has released its latest data, which has indicated that in the United States, the use of QR codes is still on the rise. In June 2011, 6.2 percent of American mobile users – that is, more than 14 million people – scanned a quick response (QR) barcode using a tablet, smartphone, or other mobile device. According to the senior vice president of mobile at comScore, Mark Donovan, QR barcodes are only a single example of the many different ways that mobile marketing can be used effectively for integration into…

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