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QR codes data from ScanLife shows scanners have high engagement motivation
Research has shown that those who use the barcodes are highly interested to learn more. The findings of a study performed by ScanLife about people who scan QR codes has revealed that these consumers are very interested in learning more about products and services, which makes them a very appealing target to marketers. This could offer an important new way to generate conversions as well as loyal customers. The research conducted by ScanLife involved the study of the … Read entire article »
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