Timpson uses QR code tech to obtain instant feedback from consumers

QR code tech - POS Mobile Payment

The British multinational retailer has deployed a plan to encourage customer reviews. The in-store QR code tech has been added at the point of sale in 170 Timpson shops around the UK. The purpose of these codes is to increase the amount of reviews from customers by providing them with a fast and convenient way to leave quick feedback. Feedback has doubled since the review system was introduced. When customers reach the point of sale, they are invited to scan the quick response codes with their smartphones. This will prompt…

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QR codes are used, but not for purchasing

QR Code Marketing

A new study conducted in the U.K. and Japan has shown that the barcodes are being scanned but not to buy. The results of a Euromonitor retail technology survey have just been released and they have shown that while QR codes are being scanned by consumers, they are not being used for shopping. The study included the participation of consumers in fifteen different markets. Beyond the use of QR codes, it identified a number of mobile commerce trends. It indicated that consumers in the United Kingdom and in Japan have…

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