Edible QR codes offer diners mobile friendly treats

QR codes in the food industry

In the United Kingdom, an Italian restaurant group has used technology to celebrate an important anniversary. In the U.K., an Italian restaurant has decided to do something a little different in order to celebrate its tenth anniversary, by serving customers dishes with QR codes on them that can be both scanned and eaten. The quick response codes were meant to provide diners with a little bit of an interactive experience. Edible QR codes were added to certain select dishes during the lunch service of the day of the anniversary in…

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QR Code Detective: Is your product tracking useful to consumers?

qr code banana ambassador fruit

Many companies are discovering that quick response codes can help to provide transparency that customers appreciate. The QR code was originally created in order to be able to improve the ability to trace individual products within factories and plants, and businesses have been discovering that this ability to track their products throughout their lifetimes is not only appealing to them, but it could also be very attractive for customers. By being able to scan a quick response code to learn about a product, a company can add considerable transparency. While…

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