Next generation of QR codes may be coming

QR codes smartphone

Visually appealing QR codes may be on their way A new generation of QR codes may be dawning thanks to researchers from the United Kingdom’s University of Nottingham. The researchers have developed what they call “Aestheticodes,” which are QR codes that are designed to be more visually appealing. QR codes have become a staple of marketing and many companies use the codes to interact with mobile consumers. The black and white blocky patterns of the codes have been criticized by consumers in the past, however, with many people claiming that…

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QR codes are being scanned on an increasing basis

Scanlife QR codes

Scanbuy has just released its latest Mobile Trend Report that showed that the barcode use is up. The latest quarterly trend report from Scanbuy has just been released and has revealed that in the second quarter of this year, alone, it had processed more than 21 million QR code and UPC mobile barcode scans out of the estimated global total of 105 million that occurred during that time period. The company releases its trend report every quarter to provide insight on the latest in scanning. What the Q2 2013 Mobile…

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QR codes are used, but not for purchasing

QR Code Marketing

A new study conducted in the U.K. and Japan has shown that the barcodes are being scanned but not to buy. The results of a Euromonitor retail technology survey have just been released and they have shown that while QR codes are being scanned by consumers, they are not being used for shopping. The study included the participation of consumers in fifteen different markets. Beyond the use of QR codes, it identified a number of mobile commerce trends. It indicated that consumers in the United Kingdom and in Japan have…

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QR codes used as research tool by University of Lausanne

qr code authenticity checks - qr code under magnifying glass

Researchers use QR codes to study ants QR codes are not only for marketing; they can also be used as a valuable research tool. QR codes were features as a major part of a new study from the University of Lausanne in Switzerland. The study involved ants, and researchers used QR codes to track their movements and analyze their behavior. The study involved tagging an entire colony of ants with QR codes, each unique to the ant carrying it. QR codes are more than marketing tools QR codes are most…

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QR codes help University researchers to understand ants

QR codes on ants

The scientists were able to use the barcodes to monitor the social hierarchy in a colony. Scientists in Switzerland from the University of Lausanne have found a new and fascinating use for QR codes in which they were employed to better understand the social hierarchy of ants, so that fascinating new discoveries could be made. The use of the barcodes allowed an entire colony of ants to be tracked by following each individual. The scientists were able to use the QR codes to individually mark each member of an ant…

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QR codes lose steam in magazine ads

QR codes in magazines

The share in this printed format for the barcodes has fallen to 70 percent. According to the latest results of a Nellymoser study, the mobile responses that the print ads in magazine are having are continuing along in their evolution, as 20 percent of the activations that are generated through these ads come from image-based activations – for example, invisible watermarks – as opposed to QR codes and other barcode based activations. The study looked into the results that were produced by more than 170,000 pages in leading publications. Nellymoser,…

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QR codes scanned daily by 2.75 million Americans

QR Codes news

A recent survey of U.S. smartphone users has revealed that a large number use the barcodes regularly. Arbitron and Edison Research have just released the results of their most recent mobile use study, which was conducted throughout January and February, and which revealed that QR codes are being regularly used by a large number of smartphone owning Americans. The research revealed that there are a large number of people who scan the barcodes daily. The study included the participation of 2,021 people in the United States, above the age of…

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QR codes scanning apps present on 32 percent of German smartphones

tombstones museum qr codes appearance

Forrester research has found that while the capability is there, it’s not always being used. The result of a new Forrester Research study have just been revealed and have indicated that among Germans with smartphones, 32 percent have apps for scanning QR codes installed on their devices. However, it also determined that among them, very few scan on a monthly basis. Among smartphone owners, only 8 percent in total – regardless of whether or not they have an app on their devices at the moment – scan QR codes on…

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QR codes demonstrate considerable success in Pitney Bowes research

QR Codes

The survey showed that more than a quarter of consumers aged 18 to 34 had scanned a barcode. Pitney Bowes Inc. has released the results of their most recent survey in a report that demonstrated that QR codes have gained a significant amount of acceptance among consumers in the Western world. North American and European consumers both showed an increase in use of the barcodes. There were 5,000 consumer participants in the study, which reported that there is an average use of QR codes of 15 percent among all age…

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QR codes are often scanned by car owners

QR Codes Used For Car

A new study has shown that 18 percent of people who own vehicles have scanned a 2d barcode. The results of an American survey that included the participation of more than two thousand vehicle owners has shown that nearly one in every five had scanned QR codes at least once in their lifetimes. The research showed that a large number of drivers have interacted with the barcodes. The study was conducted by DMEautomotive and indicated that 18 percent had scanned QR codes at some point. The participants had also been…

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QR codes data from ScanLife shows 50 percent scanning increase

Scanlife qr codes

Between Black Friday last year and this year, there has been a massive rise in barcode scans. ScanLife, a mobile engagement platforms leader, has now released its report that reveals its data from the scanning of QR codes and other mobile barcodes on Black Friday 2012. According to the company, there were approximately 270,000 scans performed on that one day. Black Friday is the most busy day of the year for traffic through mobile barcodes such as QR codes. Beyond the ongoing adoption of these black and white squares among…

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