Next generation of QR codes may be coming

QR codes smartphone

Visually appealing QR codes may be on their way A new generation of QR codes may be dawning thanks to researchers from the United Kingdom’s University of Nottingham. The researchers have developed what they call “Aestheticodes,” which are QR codes that are designed to be more visually appealing. QR codes have become a staple of marketing and many companies use the codes to interact with mobile consumers. The black and white blocky patterns of the codes have been criticized by consumers in the past, however, with many people claiming that…

Read More

QR codes are being scanned on an increasing basis

Scanlife QR codes

Scanbuy has just released its latest Mobile Trend Report that showed that the barcode use is up. The latest quarterly trend report from Scanbuy has just been released and has revealed that in the second quarter of this year, alone, it had processed more than 21 million QR code and UPC mobile barcode scans out of the estimated global total of 105 million that occurred during that time period. The company releases its trend report every quarter to provide insight on the latest in scanning. What the Q2 2013 Mobile…

Read More

QR codes are used, but not for purchasing

QR Code Marketing

A new study conducted in the U.K. and Japan has shown that the barcodes are being scanned but not to buy. The results of a Euromonitor retail technology survey have just been released and they have shown that while QR codes are being scanned by consumers, they are not being used for shopping. The study included the participation of consumers in fifteen different markets. Beyond the use of QR codes, it identified a number of mobile commerce trends. It indicated that consumers in the United Kingdom and in Japan have…

Read More

QR codes used as research tool by University of Lausanne

qr code authenticity checks - qr code under magnifying glass

Researchers use QR codes to study ants QR codes are not only for marketing; they can also be used as a valuable research tool. QR codes were features as a major part of a new study from the University of Lausanne in Switzerland. The study involved ants, and researchers used QR codes to track their movements and analyze their behavior. The study involved tagging an entire colony of ants with QR codes, each unique to the ant carrying it. QR codes are more than marketing tools QR codes are most…

Read More

QR codes help University researchers to understand ants

QR codes on ants

The scientists were able to use the barcodes to monitor the social hierarchy in a colony. Scientists in Switzerland from the University of Lausanne have found a new and fascinating use for QR codes in which they were employed to better understand the social hierarchy of ants, so that fascinating new discoveries could be made. The use of the barcodes allowed an entire colony of ants to be tracked by following each individual. The scientists were able to use the QR codes to individually mark each member of an ant…

Read More