Tag: qr code readers

Crow Wing County implements QR codes to get feedback from residents

Stephen Vagus
Crow Wing County in Minnesota

QR codes have made their way to Crow Wing County in Minnesota, where they are being used on local hiking trails. The codes are being used by county officials who are looking for feedback from hikers as well as others throughout the area. County officials believe that many residents will find the codes useful as a large portion of them own smart phones and other mobile devices. Thus far, county administrator Tim Houle claims that the feedback regarding the codes has been positive. The codes can be found at various…

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CBS Outdoor survey shows that QR codes are more popular than augmented reality and NFC advertisements in Europe

John Montgallo
Mobile Marketing QR code

A new survey from CBS Outdoor, an advertising firm specializing in outdoor media, shows that mobile marketing is becoming more popular in Europe. The survey examines the reach of mobile technologies – specifically QR codes, augmented reality and NFC technology. These technologies have become very popular in the world of marketing because of the ability to connect with mobile consumers. Amongst marketers, QR codes were once the favored tool before augmented reality and NFC took consumers interaction to new levels. The survey from CBS Outdoor, however, suggests that consumers do…

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Effective use of QR codes lacking amongst businesses, could leave consumers with a poor taste for mobile technology

Stephen Vagus
qr code

Mobile technology has become a very important part of a consumer’s life. As such, businesses are beginning to incorporate this technology into their marketing and promotion schemes at a rapid pace. QR codes have become a popular tool in the endeavor to connect with tech-savvy consumers. Though the codes are relatively simple to use, many companies are having trouble using the codes effectively. The codes’ inherent simplicity has deceived many businesses into believing that they can create a code, stick it on an advertisement, and then forget about it. Such…

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Handy launches new fish tracking program to promote sustainability

Jorge Gonzalez
Fish Sustainability Tracking with QR Codes

As QR codes reach critical mass in the world of marketing, they are spilling over into other industries and ventures. The codes are finding their way into just about every situation, including sustainability. Specialty seafood retailer Handy has adopted traceable QR codes for their new artisanal fish program for restaurants. Handy has a reputation being meticulous about its products, making extraordinary effort to ensure quality and freshness. The company’s new program is designed to show consumers where its supply of grouper comes from and what was done to it after…

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Position Marketing Group adds QR codes to its Interactive Secured Advertising Technology banners

Stephen Vagus
Mobile Marketing

The Position Marketing Group (PMG), an interactive and online advertising firm, has announced a new feature for its Interactive Secured Advertising Technology. The company often uses this technology for banners, which are in turn used by businesses for various marketing campaigns. The latest update to the company’s technology will enable businesses to use these banners to promote social media connections. This is accomplished through the use of QR codes. PMG has created its own QR code generator specifically for this new initiative. Social media has become a very popular medium…

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