NFC and QR codes to help mobile marketing grow to new heights

Mobile Marketing

  Interactive mobile marketing is becoming more important as consumers grow more mobile. Smart phones and other such devices have enabled people to enjoy a constant connection to the Internet no matter where they may be in the world. Because consumers are becoming less sedentary, static marketing may no longer be the best options for companies launching new marketing campaigns. Attention is being drawn to technologies like NFC and QR codes, but some companies believe that these are nothing more than a novelty. A new report from Smith’s Point Analytics,…

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Philadelphia International Airport using QR codes to promote artists

QR code Scanning

QR code scanning for more information helps artists. The Philadelphia International Airport has announced that a new series of QR codes will be accompanying its various art installations. The airport is home to some famous works of art from Mary Smull and Anne Schaefer, which many travelers have enjoyed for years. The airport believes that adding QR codes to these works of art could help travelers experience them in a new way. The codes will begin appearing this month on art throughout the airport and can be scanned by any…

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Steely Eye Digital Media shows 23% of London advertisements not mobile optimized

QR Code Scanning

QR Code scanning stats in London QR codes are becoming a common sight throughout the London transportation system. The codes often accompany large advertisements. The codes adorn billboards as well as posters found in the subway network and have been relatively successful among tech-savvy consumers. It has been difficult for marketers to encourage consumers to scan QR codes with their mobile devices lately. While there seems to be no shortage of smart phones capable of scanning the codes, consumers have shown little to no interest in using them. In London,…

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QR codes used to help find children who have gone missing

QR codes missing children

QR codes used to help to find missing children   Milk cartons and posters displaying the image of missing children have just gone much more high tech with the addition of QR codes that can be scanned using mobile devices such as smartphones and tablets. Though the print ads still serve their purpose to help to reach a broad audience of people and find out if a missing child has been spotted, they are very limited in the amount of information that they can provide. With the addition of the…

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Lufthansa adopts QR codes as the insignia for its fleet of planes

QR Code Campaign Lufthansa

QR codes are making travel a little easier QR codes have become a staple in mobile marketing around the world. They first grew in popularity in Japan, the land of their birth, but quickly spread to other countries where they were used in marketing campaigns designed to engage tech-savvy consumers. Though the codes have been used in numerous industries, the travel industry has had the most difficult time in incorporating the mobile technology. This difficulty is most apparent in the efforts of airlines. These companies have attempted to make QR codes…

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Annual student sculpture event at Washington University has a new mobile twist

QR Code Art

QR code art   Washington University and University City’s 26th annual Student Sculpture Project began on April 1, with an event at Centennial Commons, after which point the various art pieces will remain available for public viewing until September. The pieces on display were selected from among those submitted by the Washington University Sam Fox School of Design and Visual Arts sculpture students. Their submissions included both proposals and models, as well as the budgets they would require. They were submitted to the University City Municipal Arts and Letters Commission.…

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Well.ca launches Canada’s first QR code pop-up store in Toronto

Virtual Store

Well.ca, an online retailer based in Canada, is set to bring virtual pop-up stores to North America this month. The company has announced that Canada will be home to North America’s first pop-up store, which will feature a wide line of products, each associated with their own QR code. The store will be located in downtown Toronto and will be open through the end of April. Consumers will be able to find a wide range of products at the store from brands like Tide, Crest and Head and Shoulders. Pop-up…

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Youth Unlimited gathers community support to build the world’s largest QR code

QR code video

Youth Unlimited North York, a non-profit organization based in Ontario, Canada, is embarking on a journey to build the world’s largest QR code. The current record holder is Air Fest, a day camp company also based in Canada. Air Fest’s QR code comes in at a massive 15,625 square feet, a standard that Youth Unlimited believes it can beat with the help of volunteers. The organization is reaching out to the youth community in Toronto, petitioning their aid in the construction of the gargantuan QR code. As of now, the…

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Norton Labs launches new QR code scanner that can protect from malicious content

QR Code Scanner

QR codes have not only become popular amongst businesses, they have also become a very useful tool for hackers. The codes have piqued the interest of smart phone users in the U.S. for the last four years, becoming more popular with each successive year. Hackers have seen this rise in popularity as a great opportunity to get their hands on people’s sensitive information. Recently, QR codes linked to malicious content, such as malware, have been becoming more common. Acclaimed security company Norton has released a new QR code scanning application…

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Shoot Systems announced QR code functionality for its photo marketing services

Mobile Marketing

Shoot Systems, a photo marketing agency based in the United Kingdom, has announced that its services will offer QR code functionality. The company has taken an interest in QR codes for their ability to connect with consumers. This interest was sparked by seeing the sheer number of people in the UK with smart phones and other mobile devices. Shoot Systems believes that nearly any marketing campaign can be enhanced to be more effective through the use of QR codes. Mobile marketing is nothing new, but the concept has been growing…

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Crow Wing County implements QR codes to get feedback from residents

Crow Wing County in Minnesota

QR codes have made their way to Crow Wing County in Minnesota, where they are being used on local hiking trails. The codes are being used by county officials who are looking for feedback from hikers as well as others throughout the area. County officials believe that many residents will find the codes useful as a large portion of them own smart phones and other mobile devices. Thus far, county administrator Tim Houle claims that the feedback regarding the codes has been positive. The codes can be found at various…

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