It’s all well and good to print quick response codes on all of your marketing, but are you giving consumers a reason to act? It has reached the point that it has become difficult to make your way through a day without seeing a QR code, and yet many companies are still finding that their mobile marketing campaigns aren’t generating the overwhelming number of scans that they had expected. Are quick response codes dead or have marketers failed to give consumers incentive to scan? Our QR code detectives were out…
Read MoreQR Code Detective: Do your customers know why they should scan?
