RSVP Publications, a company that specializes in direct marketing and direct mailing campaigns, has begun adding QR codes to their direct mail card packs. As technology becomes ever more prevalent, print campaigns have fallen out of favor for many advertisers. RSVP Publications is looking to revitalize print media by using new mobile technology to make their campaigns more engaging by introducing their Talking Postcards product. In using the codes, advertisers can guide consumers to mobile sites set up for their products or services. Businesses can use them to offer special…
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