QR codes used by RAAW foods for free giveaway

Cas Haley QR Codes

The non-GMO fruit and veggie juice company will use the barcodes to give a holiday gift. RAAW Foods, a fruit and vegetable juice company that has been non-GMO verified, has announced that it will be using QR codes for a free holiday season present for customers. Scanning the code shares an original Christmas song called “Gifts to Give” by Cas Haley. The QR codes can be found on the Strawberry Purple Carrot juice product by the company. They will be displayed on the label so that customers who purchase the…

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Scandinavian Airlines releases unique double scan QR code promotion

Scandinavian Airlines has just launched its latest promotion based on the use of a QR code, which requires two mobile devices to scan the code while they are next to one another in order to obtain the offered deal. The “2 for 1 offer it takes 2 to see” is based on a QR code that must be scanned by devices that are physically next to one another. The reason for this design is that the airline performed research that discovered that when couples make their trip bookings, they are…

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This holiday season will include QR codes

QR code

Though marketers are still discovering how to take advantage of everything that QR codes have to offer, it has become clear that there is a great deal of value that can be obtained from their use, and that they will be an integral part of the holiday marketing season. Mobile marketers have shown that this technique has moved well beyond a fad and is a solid marketing trend, which creative minds are applying in useful and innovative new ways. What they have found is that when used properly, the opportunity…

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Catch the biggest QR code in the world made from soccer balls

One of the largest QR codes in the world has been created out of nothing more than soccer balls. It took the work of 8 people dressed in black and white to lay out the code on the soccer field as a part of a promotion of the game between Ireland and Estonia. In order to test the code, skydivers were asked to use their smartphones to scan the 2 dimensional codes while they were in a freefall. The skydivers jumped over Aviva stadium and fell at a speed of…

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Red Bee Media launches animated QR code campaign for BBC’s new drama The Fades

The Fades QR Code

QR codes have won a valuable spot in the world of marketing. The barcodes are largely responsible for the take off of mobile marketing, allowing advertisers to engage mobile consumers wherever they may be. Despite their associations with mobile technology, QR codes are quite static, which can be problematic when marketers are vying for the sometimes fickle attention of mobile consumers. Marketers have had to come up with some creative strategies using QR codes to catch the attention of consumers. Red Bee Media, a media management company based in the…

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Fox Searchlight Pictures releases new film trailers via QR codes

QR Code Movie Trailer

The film industry is beginning to see promise in the use of QR codes. Fox Searchlight Pictures, the film division of Fox Filmed Entertainment, is taking a new approach to using the codes. Traditionally, QR codes are used to distribute information or offer consumers some kind of discount. Fox, however, is leveraging the codes in a new promotional campaign for the upcoming film Martha Marcy May Marlene. The campaign will see the codes used to distribute trailers for the movie, marking the first time movie trailers have been distributed in…

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Media company creates a winning mobile campaign

QR Code Contest

There have been many interesting uses for QR codes in the past. Regardless of how innovative the ideas might be behind some mobile marketing campaigns may be, they all rely on one simple thing: Participation. Without participation, QR codes are little more than black and white blocks taking up space. Consumers have gone beyond the point of rewarding their attention to companies that use QR codes, due partly because people now know what they are. Given this knowledge, companies have to find ways to return the favor by rewarding consumer…

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