QR codes on appliances push us closer to mainstream smart homes

qr code scans

Quick response codes are finding their way onto juicers, mixers, irons, and many other household items. A company in Jaipur, India, called Bajaj Electricals, has recently revealed its strategy for remaining at the cutting edge when it comes to using QR codes for effective mobile marketing and better understanding their end users. This effort included the application of quick response codes to the appliances that they sell. According to the senior general manager of IT at Bajaj Electricals, V. Parab, the implementation of the QR codes was an integral element…

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QR codes used to help battle counterfeit products problem

Invisible QR Codes

Fake goods and money are a tremendous struggle for governments worldwide. Invisible QR codes have now been created by researchers in the United States in order to help to combat the large and growing problem of counterfeit goods. These barcodes have already proven highly effective in the marketing industry. This new invisible version of the QR codes can be printed on many different types of materials, ranging from paper to glass, and cannot be seen by the naked eye unless it is exposed to infrared light. The complexity of the…

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eBay announces the first British QR code shopping environment and its new Christmas boutique

eBay mobile payments

eBay has just announced the latest of its mobile-related services, taking advantage of the rapidly increasing popularity of QR codes, which are now becoming highly familiar with their appearance on everything from clothing, food products, electronics, beauty products, and even tombstones. The largest online marketplace in the world will now also be using these codes to help with the Christmas shopping experience throughout the holiday season, in order to help consumers to purchase the gifts and other items they want to give or to keep for themselves. They will be…

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