McDonald’s using QR codes to provide consumers with information McDonald’s is embracing QR codes to provide its customers with new information concerning the food the restaurant chain provides. The company chose to make use of QR codes because of their information distribution capabilities. McDonald’s has taken note of the growing popularity of QR codes, especially as the codes continue to perform well against their competitors in the interactive mobile technology field. The company believes that the codes will help establish more transparency among health conscious consumers. Codes will allow access…
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QR codes applied to new McDonald’s packaging
Customers will now be able to access nutritional information by scanning barcodes with their smartphones. McDonald’s Corp. has just announced its intentions to release a new design for their packaging, which will include smartphone friendly QR codes created to make it easier for guests to their restaurants to access the nutrition information for the foods they purchase. This is the next step that the largest fast food chain in the world is making to cater to the nutrition conscious. The QR codes are the company’s response to the desire that…
Read MoreInteractive packaging beginning to gain momentum in the world of business
The advance of technology brings many changes to the various industries of the world. Emerging marketing techniques centered on the mobile industry have come to redefine advertising as a whole. With the advent of these new marketing strategies, consumers have come to expect more interactive forms of advertising. QR codes are playing a vital role in delivering dynamic content to consumers, and the marketing industry may be on the verge of and interactive explosion, according to Datamonitor, a leading independent market analysis firm. More companies have been making use of…
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