QR codes on Zego packages share a product’s allergen level

Zego bars qr codes

The quick response codes have been added so that consumers can make informed choices. The Zego energy bar has redesigned its product packaging and is using QR codes in order to better provide consumers with the information that they need in order to determine whether the products that they are considering contain any substances to which they are allergic or to which they have sensitivities. The brand has added quick response codes to all of their energy bar wrappers, where they are easily visible. That said, Zego hasn’t stopped at…

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MEB in The Netherlands defines QR codes usage policy

QR Codes Used for Medical

The Medicines Evaluation Board has now decided how quick response codes can be used on packaging. It has now been announced by the Netherlands Medicines Evaluation Board (MEB) that they have now come up with a policy that specifically defines the way that QR codes can be used on the outer packaging and the package leaflets for products within the medicinal category. This policy goes into detail about the conditions that must be fulfilled by quick response codes. Through this newly created policy, the MEB has worked to address the…

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QR codes on fruit clamshell packaging boots mobile marketing

qr codes on fruit produce

The Farmers Fresh Fruit Company has announced the integration of quick response codes into its label design. The Farmers Fresh Fruit Company has now revealed the redesigned version of their California Thomcord Variety of produce, which now contains QR codes that can be scanned by consumers to learn more about the product and the company. The quick response code was custom designed for the packaging to make it smartphone friendly. As was discussed in the July 11 edition of the QR Code Detective in “Can you learn from the produce…

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QR codes on appliances push us closer to mainstream smart homes

qr code scans

Quick response codes are finding their way onto juicers, mixers, irons, and many other household items. A company in Jaipur, India, called Bajaj Electricals, has recently revealed its strategy for remaining at the cutting edge when it comes to using QR codes for effective mobile marketing and better understanding their end users. This effort included the application of quick response codes to the appliances that they sell. According to the senior general manager of IT at Bajaj Electricals, V. Parab, the implementation of the QR codes was an integral element…

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Pernod Ricard turns to QR codes to fight counterfeiting

QR codes cyber crime

QR codes to be a part of all packaging by April 2014 Pernod Ricard, a French beverage company, has announced that it will be introducing QR codes to all products packaged in China by next April. The company believes that the codes can provide some benefits to consumers, allowing them to access information concerning the company’s products. The codes will not only be used to provide consumers with information, however, as Pernod Ricard will also leverage the power of QR codes in an attempt to combat counterfeiting. Counterfeiting proves problematic…

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QR codes are now worked into DS Smith Packaging products

tombstones museum qr codes appearance

Customers of the company’s industrial division will be able to scan pallets using smartphones. DS Smith Packaging has just announced that its customers for the Industrial Division of the company will be able to replace heavy duty packaging repeat orders through simple QR code scans with the use of smartphones. The company is hoping that this will greatly simplify the reordering process for its customers. All a customer needs to do to be able to reorder heavy duty packaging is to scan the QR codes located on the box or…

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McDonald’s adopts QR codes

McDonald’s using QR codes to provide consumers with information McDonald’s is embracing QR codes to provide its customers with new information concerning the food the restaurant chain provides. The company chose to make use of QR codes because of their information distribution capabilities. McDonald’s has taken note of the growing popularity of QR codes, especially as the codes continue to perform well against their competitors in the interactive mobile technology field. The company believes that the codes will help establish more transparency among health conscious consumers. Codes will allow access…

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QR codes applied to new McDonald’s packaging

McDonalds QR codes

Customers will now be able to access nutritional information by scanning barcodes with their smartphones. McDonald’s Corp. has just announced its intentions to release a new design for their packaging, which will include smartphone friendly QR codes created to make it easier for guests to their restaurants to access the nutrition information for the foods they purchase. This is the next step that the largest fast food chain in the world is making to cater to the nutrition conscious. The QR codes are the company’s response to the desire that…

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Interactive packaging beginning to gain momentum in the world of business

QR Codes Used on Packages

The advance of technology brings many changes to the various industries of the world. Emerging marketing techniques centered on the mobile industry have come to redefine advertising as a whole. With the advent of these new marketing strategies, consumers have come to expect more interactive forms of advertising. QR codes are playing a vital role in delivering dynamic content to consumers, and the marketing industry may be on the verge of and interactive explosion, according to Datamonitor, a leading independent market analysis firm. More companies have been making use of…

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