QR codes on Zego packages share a product’s allergen level

Zego bars qr codes

The quick response codes have been added so that consumers can make informed choices. The Zego energy bar has redesigned its product packaging and is using QR codes in order to better provide consumers with the information that they need in order to determine whether the products that they are considering contain any substances to which they are allergic or to which they have sensitivities. The brand has added quick response codes to all of their energy bar wrappers, where they are easily visible. That said, Zego hasn’t stopped at…

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MEB in The Netherlands defines QR codes usage policy

QR Codes Used for Medical

The Medicines Evaluation Board has now decided how quick response codes can be used on packaging. It has now been announced by the Netherlands Medicines Evaluation Board (MEB) that they have now come up with a policy that specifically defines the way that QR codes can be used on the outer packaging and the package leaflets for products within the medicinal category. This policy goes into detail about the conditions that must be fulfilled by quick response codes. Through this newly created policy, the MEB has worked to address the…

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QR codes on fruit clamshell packaging boots mobile marketing

qr codes on fruit produce

The Farmers Fresh Fruit Company has announced the integration of quick response codes into its label design. The Farmers Fresh Fruit Company has now revealed the redesigned version of their California Thomcord Variety of produce, which now contains QR codes that can be scanned by consumers to learn more about the product and the company. The quick response code was custom designed for the packaging to make it smartphone friendly. As was discussed in the July 11 edition of the QR Code Detective in “Can you learn from the produce…

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QR codes on appliances push us closer to mainstream smart homes

qr code scans

Quick response codes are finding their way onto juicers, mixers, irons, and many other household items. A company in Jaipur, India, called Bajaj Electricals, has recently revealed its strategy for remaining at the cutting edge when it comes to using QR codes for effective mobile marketing and better understanding their end users. This effort included the application of quick response codes to the appliances that they sell. According to the senior general manager of IT at Bajaj Electricals, V. Parab, the implementation of the QR codes was an integral element…

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Pernod Ricard turns to QR codes to fight counterfeiting

QR codes cyber crime

QR codes to be a part of all packaging by April 2014 Pernod Ricard, a French beverage company, has announced that it will be introducing QR codes to all products packaged in China by next April. The company believes that the codes can provide some benefits to consumers, allowing them to access information concerning the company’s products. The codes will not only be used to provide consumers with information, however, as Pernod Ricard will also leverage the power of QR codes in an attempt to combat counterfeiting. Counterfeiting proves problematic…

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