LevelUp asks smartphone users to use a QR code to pay for their meals

mobile marketing on tablets

Startup company in mobile payments focuses on both transactions and loyalty benefits. This year, mobile wallets are finally catching on, as many were hoping would occur in 2011, and startup business, LevelUp, is throwing down its own gauntlet with a unique angle designed specifically for patrons of restaurants, which uses a QR code. The company is based in Cambridge, Massachusetts, and is placing a focus on customer loyalty in the strategy for its mobile payments app. It works by allowing restaurant customers to use their smartphones to scan a barcode…

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Mobile Pay processes over 20 million mobile payments so far in 2011for Starbucks

Starbucks Mobile Payments

Mobile Pay, the mobile payment application at Starbucks that allows customers to pay for their purchases using their smartphones has been in place in the United States since January 2011, has now passed the 20 million mark in terms of the number of payment transactions that it has processed so far. This has made Mobile Pay by far the most successful implementation of a mobile payment program in the United States, having easily beaten out the biggest competition, including Square and Google. The mobile payment system is available at approximately…

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