QR codes could be threatened by up and coming technologies

QR codes in Mobile commerce Magazine Ads

If the barcodes aren’t used properly, their use may turn out to be nothing more than a fad. At the moment, QR codes are used practically everywhere, from mobile marketing to ticket purchasing and everything in between, but with so many new technologies on their way in, these barcodes could be at risk if users are not careful. Companies need to make sure that the barcodes are used strategically for engaging consumers. Along with the popularity of QR codes has come a swath of weak and irrelevant campaigns that have…

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Turning all QR Codes Visual!

QR codes

It was a man named Frederick Barnard that coined the phrase “A picture is worth a thousand words” in an article he wrote commending the effectiveness of graphics in advertising. Technology has advanced light years from when F. Barnard wrote that article back in 1911 but his words were nothing short of prophetic. There is a clear pattern of evolution when attempting to understand where technology is heading. First we had websites that were filled with text and information, then came blogs that decreased the amount of text and used images…

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QR codes get a boost from Boxtcode’s added touch

QR Code service

Four digits may make all the difference to where the barcodes have been lacking. Boxtcode, an Australian startup that has only just been launched, has opened with a bang, as it intends to change the world of QR codes by solving the issues relating to their limitations through its new location based mobile marketing tool. This new solution is designed to take away the struggles associated with these barcodes. The principle behind the new tool is quite simple. What Boxtcode is proposing through its use is the link between the…

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QR codes help mobile marketers to achieve a highly desirable goal

QR Codes used in mobile marketing campaigns

Feeding instant gratification is a need for any marketing strategy, and barcodes suit that perfectly. If there’s one thing that mobile marketers know about consumers, it’s that instant gratification is always a win, and it is now being discovered that QR codes are helping to meet that need. These barcodes come with a promise that something appealing will occur right away. This is the concept of instant gratification and it is one of the most effective forms of mobile marketing that can be achieved. It can be extremely useful when…

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QR codes from Findables reduce the need for traditional business cards

QR codes on iphone

Device cases for iPhones that display the barcodes make the information scannable. Startup online service, Findables, has just released its latest product, which consists of a smartphone case that features QR codes that can be scanned by other mobile devices in order to obtain a person’s business card information. The company has launched on IndieGoGo with cases for several different device models. These different models include the iPad, the iPhone 4S, and the Samsung Galaxy S III. It also intends to have a case for the iPhone 5 ready, shortly…

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