QR codes help some smartphone shoppers to make their decisions and purchases

QR Codes Mobile Marketing

A Nielsen study shows that mobile shopping comes in many different forms depending on the retailer. Nielsen has released the results of one of its latest consumer studies, which was geared toward understanding how smartphone owners use their devices to make purchases and the decisions surrounding them, such as their use of QR codes and other techniques and technologies. Though much of the information collected simply supported the findings of previous studies and predictions in the industry. What was especially notable, though, was not the fact that people were indeed…

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