D&D Technologies, makers of high-performance gate hardware, have adopted QR codes in an effort to engage new consumers. With more people relying on their smart phones and other mobile devices to conduct their daily routines, the company has had to take a new approach to marketing. The codes will appear on all future marketing materials. Jim Peterson, senior vice presidents of sales and marketing for the company, believes that the codes will go a long way in engaging mobile consumers. The codes will be used for a variety of purposes.…
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New breed of online QR code generator coming from Unitag
These days, online QR code generators are a dime a dozen. Such platforms can be found all over the Internet, often being provided from companies making use of the codes themselves. The vast majority of generators, however, are not exactly noteworthy, being that they are all, essentially, identical. Since the creation of the codes in the 90’s, they have become incredibly popular amongst marketers. The codes have been tweaked and changed over time to deviate from their traditional black and white patters. Given that the codes can be aesthetically augmented…
Read MoreWhen two worlds collide
The use of QR codes is gaining traction in the print world. As technology evolves, the print industry is looking for ways that it can adapt and keep up with people’s interests. The two industries have been in conflict for many years and, for the most part, both have been unable to succeed over the other. As QR codes rise to prominence, a new line of thought is developing, one that suggests that technology and print can work together instead of competing against one another. The codes are becoming a…
Read MoreQR code services available for real estate agents
RealBird Inc., a provider of electronic marketing resources for real estate industry professionals, has announced the release of their mobile website designed specifically for real estate agents is now available for use. The website will allow potential buyers to browse property listings via their smart phones. Buyers can also set up appointments for tours and sign up for regular updates from agents. The site will be able to be accessed by scanning QR codes that will be available on property signage and flyers. “Mobile websites and QR codes have now joined…
Read MoreHow companies are spending their marketing dollars in 2011
For small to medium sized businesses, it is expected that these will increase their spending on digital advertising and marketing this year as compared to the previous one according to the Outlook report for 2011 released by Borrell Associates. In this report, 2,800 owners of SMBs were surveyed and results indicate that 84% of them will be spending on digital advertising while 53% will increase this part of their budgets. Results further indicate that a 30% growth is expected on the amount that these companies will spend on social media…
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