The difference mobile barcodes can make in contaminated food scare prevention

QR Codes

QR code marketing campaigns of all kinds are popping up to help various causes to spread the awareness and encourage consumers with mobile devices to make much needed donations, but there is another use being considered for helping the public in one of the ways that it needs it most: protection against potential food contaminations. One of the uses currently being considered for QR codes is allowing to food industry to better inform customers about foods that are potentially contaminated, to help to prevent scares. These codes have the potential…

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Salvation Army launches QR code campaign to raise awareness of current issues

Salvation Army Headquarters London

QR codes are most often associated with marketing campaigns coming from major corporations. While the codes have certainly found favor with big businesses, they can be used for much more than advertising. Non-profit organizations are beginning to see the value of the codes and how they can be used to raise awareness of important issues. The Salvation Army has adopted QR codes for this exact reason, and has launched a new charity campaign aimed at tech-savvy philanthropists. The Salvation Army’s campaign seeks to raise awareness of important social issues by…

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World’s first QR protection application coming from Symantec

QR code Scanner App

There can be no doubt that QR codes are becoming vastly popular. Both businesses and individuals are finding uses for the codes that range from expansive marketing campaigns to personal branding. The codes are not only grabbing the attention of tech-savvy companies and consumers, however, they are also attracting the notice of people looking to exploit their rampant popularity. The number of malicious QR codes is growing and most mobile consumers are entirely exposed to the risk such codes present. Symantec, a renowned security firm, has created the world’s first…

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Report shows the growing popularity of QR codes around the world

QR Code Growth - Image from 3GVision

3GVision, a leading mobile technology company specializing in barcodes, has released their latest report concerning the global growth of QR codes. The company has been releasing these reports at regular intervals for the past two years as a way to help those invested in mobile marketing gauge the progress of QR codes. The report shows that consumers throughout the world are beginning to make use of QR codes. Should these trends continue, the codes are likely to become one of the most powerful marketing tools in the world. According to…

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PayPal is gearing up to expand into the real world with the help of QR codes

Paypal Mobile Payments wearable technology

PayPal, the electronic commerce tycoon, is attempting to move into the offline market by developing new payment technologies that will enable smart phone users to use their mobile device to make purchases. Details about this new model are scarce, as the company attempts to retain some level of secrecy, but what little is known about PayPal’s new scheme is that it involves QR codes. The codes are to be used to add a new dimension to the shopping experience and help facilitate the transition to an economy entirely based on…

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D&D Technologies adopts QR codes to reach out to customers

Scan QR Code

D&D Technologies, makers of high-performance gate hardware, have adopted QR codes in an effort to engage new consumers. With more people relying on their smart phones and other mobile devices to conduct their daily routines, the company has had to take a new approach to marketing. The codes will appear on all future marketing materials. Jim Peterson, senior vice presidents of sales and marketing for the company, believes that the codes will go a long way in engaging mobile consumers. The codes will be used for a variety of purposes.…

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New breed of online QR code generator coming from Unitag

QR Code Generator

These days, online QR code generators are a dime a dozen. Such platforms can be found all over the Internet, often being provided from companies making use of the codes themselves. The vast majority of generators, however, are not exactly noteworthy, being that they are all, essentially, identical.  Since the creation of the codes in the 90’s, they have become incredibly popular amongst marketers. The codes have been tweaked and changed over time to deviate from their traditional black and white patters. Given that the codes can be aesthetically augmented…

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When two worlds collide

The use of QR codes is gaining traction in the print world. As technology evolves, the print industry is looking for ways that it can adapt and keep up with people’s interests. The two industries have been in conflict for many years and, for the most part, both have been unable to succeed over the other. As QR codes rise to prominence, a new line of thought is developing, one that suggests that technology and print can work together instead of competing against one another. The codes are becoming a…

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QR code services available for real estate agents

RealBird Inc., a provider of electronic marketing resources for real estate industry professionals, has announced the release of their mobile website designed specifically for real estate agents is now available for use. The website will allow potential buyers to browse property listings via their smart phones. Buyers can also set up appointments for tours and sign up for regular updates from agents. The site will be able to be accessed by scanning QR codes that will be available on property signage and flyers. “Mobile websites and QR codes have now joined…

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How companies are spending their marketing dollars in 2011

For small to medium sized businesses, it is expected that these will increase their spending on digital advertising and marketing this year as compared to the previous one according to the Outlook report for 2011 released by Borrell Associates. In this report, 2,800 owners of SMBs were surveyed and results indicate that 84% of them will be spending on digital advertising while 53% will increase this part of their budgets. Results further indicate that a 30% growth is expected on the amount that these companies will spend on social media…

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New QR Code Service and Analytics

Paperlinks, a company specializing in context-sensitive marketing for businesses, has announced their latest product that allows businesses created print goods with their own QR codes attached. Calling their product “Paperlinks for Business,” the company hopes to capitalize on the rampant growth of the innovative barcodes. Paperlinks works much the same way as any other QR code generator and their codes can be scanned with any QR scanning application. Companies can try the service for free and can build a construct a custom landing page for their business by dragging and…

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