Mobile technology has become a very important part of a consumer’s life. As such, businesses are beginning to incorporate this technology into their marketing and promotion schemes at a rapid pace. QR codes have become a popular tool in the endeavor to connect with tech-savvy consumers. Though the codes are relatively simple to use, many companies are having trouble using the codes effectively. The codes’ inherent simplicity has deceived many businesses into believing that they can create a code, stick it on an advertisement, and then forget about it. Such…
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Handy launches new fish tracking program to promote sustainability
As QR codes reach critical mass in the world of marketing, they are spilling over into other industries and ventures. The codes are finding their way into just about every situation, including sustainability. Specialty seafood retailer Handy has adopted traceable QR codes for their new artisanal fish program for restaurants. Handy has a reputation being meticulous about its products, making extraordinary effort to ensure quality and freshness. The company’s new program is designed to show consumers where its supply of grouper comes from and what was done to it after…
Read MorePosition Marketing Group adds QR codes to its Interactive Secured Advertising Technology banners
The Position Marketing Group (PMG), an interactive and online advertising firm, has announced a new feature for its Interactive Secured Advertising Technology. The company often uses this technology for banners, which are in turn used by businesses for various marketing campaigns. The latest update to the company’s technology will enable businesses to use these banners to promote social media connections. This is accomplished through the use of QR codes. PMG has created its own QR code generator specifically for this new initiative. Social media has become a very popular medium…
Read MoreQRDevices launches new service to help pet owners find their missing animals
QRDevices, a company specializing in QR code related services, has announced a new service that will let pet owners track down their missing pets with the help of social media. Dubbed QRPetLink, the service will allow pet owners to create their own QR codes and engrave these codes on collars or tags. The codes are linked to a Facebook group that is exclusive to people using the QRDevices service. Through this group, pet owners will be able to enlist the help of other pet owners in tracking down lost animals.…
Read MoreMarine Drive Mobile announces the full integration of QR codes into its technology for merchants
Marine Drive Mobile Corp. has unveiled its new merchant technology which includes the full integration of QR codes. Now, merchants are able to offer customers who purchase deals to redeem their coupons in a paperless way. According to the Marine Drive Mobile CEO, Colin MacDonald, “QR codes are an integral part of the discount deal shopping experience for consumers in 2012.” He explained that by making the paperless redemption available through the use of the software, retailers and merchants will be able to create QR codes simultaneously for every type…
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