The online marketplace will be using their own form of quick response codes to share offers and discounts. Amazon has announced it is rolling out its own branded form of QR codes, which it has called SmileCodes. These logo shaped quick response codes will let shoppers activate the company’s offers through a fast and easy scan. When shoppers spot the smile shaped QR codes in the real world, they can scan them to access the offer. Shoppers will be able to see the SmileCodes and their associated offers in real…
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QR codes lose steam in magazine ads
The share in this printed format for the barcodes has fallen to 70 percent. According to the latest results of a Nellymoser study, the mobile responses that the print ads in magazine are having are continuing along in their evolution, as 20 percent of the activations that are generated through these ads come from image-based activations – for example, invisible watermarks – as opposed to QR codes and other barcode based activations. The study looked into the results that were produced by more than 170,000 pages in leading publications. Nellymoser,…
Read MoreQR codes generate strong response rates from magazine ads
Research shows that the outcomes of those campaigns are better than direct mail. The results of a recent study have shown that QR codes that are included in the ads in print magazines are producing notably better response rates than those seen from more traditional forms of direct mail marketing. This success is generating support for the mobile marketing technique, where some doubt had remained. Throughout the second quarter of 2012, there were more than 2,200 mobile barcodes used in the top American print magazines. This was an increase of…
Read MoreThe classic black and white look for Glamour magazine
Magazines rely on advertisers to keep them going. This, more or less, is the law of the land as far as publishing goes. There are many factors that go into determining what advertisements best suit a publication readership, all of which can be very technical. Conde-Nast, publisher of some of the most popular magazines in the world, is taking a new approach to this process in their Glamour publication by using the champion of the mobile marketing industry: QR codes. Glamour magazine has already had plans to incorporate the codes…
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