The United Nations Children’s Fund, most commonly known as UNICEF, will be making some changes to their annual orange box campaign this Halloween. The organization has been using the orange box campaign since 1953 and has raised more than $164 million in that time. UNICEF has taken note of the growing popularity of smart phones and has decided to enter the digital realm in hopes of raising more funds. To this end, the organization will be plastering QR codes on their iconic orange boxes. When scanned with a smart phone,…
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New options offered with mobile platform service
Zoria Media, a web design firm based in Rhode Island, has announced their latest service which caters to the emerging mobile industry. Citing some 70 million smart phone users in the United States as the driving factor of this new service, Zoria Media is looking to help companies make websites that are friendlier for mobile viewing. The design firm will be using QR codes as one of the promotional tools used for new mobile websites. Dubbed EazyMobile, the service offers a number of design options for companies looking to appeal…
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The organic food industry has is becoming increasingly integrated with the digital world. Many growers are establishing their presence on social networking sites, hoping to appeal to a new generation that is increasingly health and environmentally conscious. As mobile technology begins to play a more integral role in connect with today’s consumers, companies are opting to bridge the gap between their online presence and physical product. Classic Salads LLC, a leading supplier of baby leaf salads, has announced that they will be using QR codes as part of their retail…
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