QR codes enhance the car rental experience

Car NFC technology key

The barcodes, combined with a mobile commerce website, make things easier for customers. Enterprise Holdings has just announced that they have launched their new mobile friendly ONRAMP Concierge, which is a 24/7 travel guide service that is based on the use of QR codes in almost a million vehicles. The barcodes will be found in Enterprise Rent-A-Car, Alamo Rent A Car, and National Car Rental vehicles. This service will provide car rental customers with the ability to easily locate and gain directions to local attractions, as well as obtain information…

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Godaddy Super Bowl QR code advertising brings record sales

QR code used in commercials

According to a GoDaddy press release following its hyped commercials that included QR codes that was run during Super Bowl Sunday, the company broke its own sales records. According to its statement, GoDaddy said that the QR code that was featured in their add generated the “best mobile website traffic…ever.” It also explained that it experienced a notable increase in the registrations for .CO domain names both over the entire weekend and throughout the football game’s broadcast. According to Akamai Technologies, an internet usage monitoring firm, there was a sharp…

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Faulty QR codes could give consumers a bad experience with marketing campaigns

QR Code Marketing

The popularity of QR codes continues to grow at a rapid pace. Tech-savvy consumers have certainly taken notice. While the response to the codes has been largely favorable, these technology conscious consumers are also noticing that many companies are not using the codes as well as they should be. Such is the case with Bill Cosby’s new book I Didn’t Ask To Be Born (But I’m Glad I Was). The book features a QR code on its back cover that some readers have found troublesome. When scanned with a smart…

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AptGeek launches new QR code service for app developers allowing them to make tiny business cards


AptGeek Technologies, a mobile technology company based in Quebec, Canada, has launched a new website that could become of great use to app developers. The site – App2Card.com – allows users to design business cards that resemble the shape of mobile application icons. The cards are quite small, being roughly 1.25 square inches overall. The front of the cards will display the icon of a particular app and the back will have a QR code, which will be embedded with a bit.ly web address. When scanned, the QR code resolves…

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