Mercedes A-Class uses QR codes for launch of 2013 model

*Sorry, its not in English but we think you’ll get the point! March will bring the unveiling of the 2013 Mercedes-Benz A-Class at the Motor Show in Geneva, following significant on-road testing covered in QR code patterns. This barcode paintjob was inspired by the Singapore Mercedes-Benz QR Code race, and is one of the elements of a sweepstakes to allow a winner to receive a trip for two to the model’s world premier. There will be a number of camouflaged hatchbacks from the 2012 A-Class that will be driving around in…

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Glamour magazine uses QR codes in print ads to successfully achieve 512,339 scans

Glamour Magazine QR Code

Glamour magazine, from Condé Nast, has achieved a striking success through the use of QR codes printed on several of its pages, which produced 512,339 scans. This pilot program, which occurred within its September “social edition” achieved these scans among an estimated two million readers, meaning that it managed to obtain a scan from approximately 1 in every 4 readers. The editorial and marketing departments at Glamour worked together to form content that pushed the download of a mobile app called “Friends & Fans”. The editorial piece told the magazine’s…

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First ever internet-enabled QR code and Smart Tag product line released by Dynotag

The technology company based in Seattle, Dynotag, Inc., has announced that it has now launched the first of its kind product line of internet-enabled smart labeling QR Code Smart Tag solutions available to small businesses and consumers, which features unlimited storage and a simple to use and friendly web interface. QR codes have conventionally been used strictly by large organizations and marketing companies, which kept the solution out of reach for consumers. However, with the new offerings from Dynotag, consumers and small businesses now have access to the first free…

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Gaming advertisment linked to unique content is a Win, Win!!

Marketers are always on the lookout for new mediums through which to reach consumers. The gaming community has long been a target for advertisers hoping to take advantage of an inherently interactive environment. Advertisements in games have generally gone unnoticed, usually written off as part of the backgrounds. Marketers are now aiming to make these advertisements more interactive by using QR codes. Lynx, known as AXE in the U.S., is the first British company to launch and in-game marketing campaign that will be targeting the gaming community. The codes will…

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Colorful and Interactive Marketing Signage

Herbal Essences has introduced a new retail campaign making use of QR codes and Microsoft Tags on in-store signage. The codes will enable shoppers to view detailed information about hair care products. Customers will also be able to find information on what products that best suit their hair type. The campaign will appear in more than 53,000 stores around the country, according to the company. The campaign will make use of Microsoft Tags along with QR codes. The Tags are being considered the next generation of barcode technologies. 2d barcodes…

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