As technology becomes more advanced, artists are looking to create experiences that encompass all the senses. For countless years, artists have relied solely on sight to reach their audience. With augmented reality, however, they can do much more with the work they create. Portuguese artist Nuno Serrao has launched a new photography exhibition he calls Project Paperclip. The exhibition aims to combine art with technology and present an experience that many people will find innovative. For anyone to get the full experience of Project Paperclip, they must first download an…
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QR code campaign pays of big time for Ethical
Cafes are quite popular in Vancouver, British Columbia. So much so, that many café owners are desperately looking for ways they can stand out amongst the sea of competitors. The solution may be coming from the burgeoning mobile marketing field. QR codes are becoming popular not only for their prowess and versatility in marketing, but also because they are undeniably unique. The Ethical Bean Coffee Company, a three-store chain of cafes in Vancouver, has taken a liking to the codes for this very reason. Nearly eight months ago, the store…
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