QR code initiative Archives

Paatle launches new QR code initiative for the real estate industry

01/18/201201/18/2012 Stephen Vagus

Paatle, a technology startup launched in 2011, has announced that it will be adopting QR codes for a new initiative aimed at the real estate industry. The company will begin offering a new service called Paatle QR Codes, which will help realtors connect with consumers. Consumers will also be able to use the service to share properties with their friends and colleagues. Each property using the program will have its own, unique QR code that is attributed to its profile on Paatle.com. The program is designed to make it easier…

QR code campaign from the U.S. Postal Service is a success

09/01/201109/01/2011 Jesse Collins

This past June, the U.S. Postal Service launched a QR code initiative in which the codes were attributed to nearly all standard mail. The initiative was part of a marketing campaign through which the postal service offered commercial mailers a 3% discount on first class and standard mailing options. Tom Foti, manager of marketing mail for the agency, opted to adopt the codes for the campaign in an attempt to increase mailing volume. Initial reports from the agency show that the campaign may have been successful in its goals. The…