QR Code Press » Entries tagged with "qr code information"
QR codes are helping auto dealers to boost transparency
Dealerships are beginning to use the barcodes to help to appeal to consumers seeking further information. Auto dealers are the latest to observe the potential that is offered by the number of consumers who are carrying smartphones, and how QR codes can appeal to those individuals by providing a larger amount of information about the vehicles being sold. This can help to improve transparency, which is vitally important in the current auto sales ecosystem. By using QR codes, … Read entire article »
Filed under: Featured News, QR Codes
QR codes used by GM in Malibu rentals
The auto manufacturer is placing the barcodes in certain fleets of Chevrolet rental vehicles. General Motors has revealed that it is now placing QR codes on the vehicles of certain rental fleets as a part of an overall marketing strategy to help consumers to learn more about these vehicles. The auto maker has not failed to notice the popularity and efficiency of the barcodes in marketing efforts. These QR codes have already been spotted in some of the … Read entire article »
Filed under: Featured News, QR Codes
QR codes used by Nestle to share information
Nestle launches new initiatives involving QR codes Nestle, the largest food company in the world, is launching a new initiative involving QR codes. The company has made use of the codes in the past for the sake of mobile marketing, so it is no stranger to the way the codes work. This initiative will expand throughout the company’s prolific product portfolio and is designed to appeal to consumers that are interested in learning more about the … Read entire article »
Filed under: Featured News, QR Codes
Art In Public Places brings QR codes to Knoxville, Tennessee
Art in Public Places Knoxville, a public art initiative that it part of the city’s overarching art program, has adopted QR codes as a way to make the various art pieces set up in downtown areas more engaging for smart phone users. The codes will be affixed to description plates for more than 22 sculptures and will hold information concerning the piece and its creator. Art in Public places has teamed with U.S. Cellular, a … Read entire article »
Filed under: Fashion/Art, Featured News, Mobile Commerce, QR Codes, Travel, United States
A glimpse into the mobile marketing future
Mobile technology has some pretty high expectations this year. There have been several new interactive applications in the works; allowing users to “scan” codes, enhance their surroundings and pay for goods with their mobile phone. Businesses are also seeing a lot of new applications that will allow them to reach a wider demographic of potential customers. Over 77 percent of the world’s population is now mobile service subscribers. Mobile device sales rose in 2010 by 18.5 percent, with Nokia being number one in Smart phones and mobile phones sales growth. The top mobile manufacturers (by market penetration) in the United States, is Samsung at 24.8 percent, LG at 20.9 percent, and Motorola at 16.7 percent. Nokia leads as the top manufacturer in Germany, UK, Spain and Italy, while Sharp and Panasonic are … Read entire article »
Filed under: Commercial, Featured News, Mobile Marketing, Trends, United States
When two worlds collide
The use of QR codes is gaining traction in the print world. As technology evolves, the print industry is looking for ways that it can adapt and keep up with people’s interests. The two industries have been in conflict for many years and, for the most part, both have been unable to succeed over the other. As QR codes rise to prominence, a new line of thought is developing, one that suggests that technology and print can work together instead of competing against one another. The codes are becoming a familiar sight in newspaper and magazine publications but many are still baffled by the black and white blocky patterns they see in advertisements. Recent studies have shown that even if an individual were to recognize the code for what it was, … Read entire article »
Filed under: Commercial, Featured News, Mobile Marketing, United States
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