QR codes becoming a popular subject for research As QR codes become more popular in the world of marketing, they are beginning to draw the attention of market researchers. The marketing industry is in a constant state of flux, with trends coming and going and stability being a rare phenomenon. Because of the increasingly prominent role of mobile marketing in the advertising industry, QR codes have become a subject of great interest amongst researchers. The codes originate from Japan, where they are widely used today, and the country has…
Read MoreReports shed some light on the world of QR codes in Japan
