Can Kimbal Musk’s QR code food tracing restore trust in American food?

Lettuce - qr code food tracing

All Square Roots packaging now features quick response codes to provide the whole story. Square Roots announced the addition of a QR code food tracing barcode to all its packaging. The goal is to help Americans to see the whole story of their food so they can come to trust it again after several health scares. The Romaine lettuce recall has placed the spotlight on some serious problems in the US food supply. Among the biggest challenges to the Romaine lettuce recall was in trying to figure out exactly where…

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Edible QR codes offer diners mobile friendly treats

QR codes in the food industry

In the United Kingdom, an Italian restaurant group has used technology to celebrate an important anniversary. In the U.K., an Italian restaurant has decided to do something a little different in order to celebrate its tenth anniversary, by serving customers dishes with QR codes on them that can be both scanned and eaten. The quick response codes were meant to provide diners with a little bit of an interactive experience. Edible QR codes were added to certain select dishes during the lunch service of the day of the anniversary in…

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QR codes bring farmers and shoppers together

meat qr codes food

By way of a new initiative, quick response codes will let consumers learn more about where their produce comes from. A new initiative based on QR codes has now been launched by a farmers’ group in Western Australia, which has been designed to help shoppers to use their smartphones in order to learn more about the produce that they are purchasing and serving to their families. These quick response codes will start to be applied to many different types of supermarket products. Among the types of product that will soon…

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QR codes provide tasty recipe videos for Rienzi products

Rienzi QR codes food labels

Quick response codes have now been introduced to product labels to enhance appeal to consumers. Rienzi & Sons has announced that it is introducing QR codes to the packaging on its premium authentic Italian food products so that smartphone users will be able to scan them and watch videos that will teach them new recipes. The company is taking advantage of the ease of use of quick response codes to provide consumers with added resource. The recipes that can be accessed through scans of the QR codes are both quick…

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Edible QR Codes: What’s The Deal?

Fast Food QR codes google glass

The usefulness and popularity of smartphone-scannable QR codes has gotten to be so significant that the codes are branching out and being implemented in other industries, many of which haven’t had much use for the codes up to this point. One of those uncharted territories is the food and restaurant industry, where QR codes are just now starting to show up. These are quickly becoming known as “edible” QR codes, though the codes themselves aren’t actually for food. But they are being used by the food industry in a number…

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