Can Kimbal Musk’s QR code food tracing restore trust in American food?

Lettuce - qr code food tracing

All Square Roots packaging now features quick response codes to provide the whole story. Square Roots announced the addition of a QR code food tracing barcode to all its packaging. The goal is to help Americans to see the whole story of their food so they can come to trust it again after several health scares. The Romaine lettuce recall has placed the spotlight on some serious problems in the US food supply. Among the biggest challenges to the Romaine lettuce recall was in trying to figure out exactly where…

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Edible QR codes offer diners mobile friendly treats

QR codes in the food industry

In the United Kingdom, an Italian restaurant group has used technology to celebrate an important anniversary. In the U.K., an Italian restaurant has decided to do something a little different in order to celebrate its tenth anniversary, by serving customers dishes with QR codes on them that can be both scanned and eaten. The quick response codes were meant to provide diners with a little bit of an interactive experience. Edible QR codes were added to certain select dishes during the lunch service of the day of the anniversary in…

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QR codes bring farmers and shoppers together

meat qr codes food

By way of a new initiative, quick response codes will let consumers learn more about where their produce comes from. A new initiative based on QR codes has now been launched by a farmers’ group in Western Australia, which has been designed to help shoppers to use their smartphones in order to learn more about the produce that they are purchasing and serving to their families. These quick response codes will start to be applied to many different types of supermarket products. Among the types of product that will soon…

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QR codes provide tasty recipe videos for Rienzi products

Rienzi QR codes food labels

Quick response codes have now been introduced to product labels to enhance appeal to consumers. Rienzi & Sons has announced that it is introducing QR codes to the packaging on its premium authentic Italian food products so that smartphone users will be able to scan them and watch videos that will teach them new recipes. The company is taking advantage of the ease of use of quick response codes to provide consumers with added resource. The recipes that can be accessed through scans of the QR codes are both quick…

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Edible QR Codes: What’s The Deal?

Fast Food QR codes google glass

The usefulness and popularity of smartphone-scannable QR codes has gotten to be so significant that the codes are branching out and being implemented in other industries, many of which haven’t had much use for the codes up to this point. One of those uncharted territories is the food and restaurant industry, where QR codes are just now starting to show up. These are quickly becoming known as “edible” QR codes, though the codes themselves aren’t actually for food. But they are being used by the food industry in a number…

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QR codes at Tesco help consumers to learn more about meat

meat qr codes food

These quick response codes will help shoppers to learn the origin of the products they want to buy. Tesco Lotus has now released a new set of QR codes that have been added to the packs of fresh meat that allows customers to be able to scan them to learn more about the history of the product and trace its origin. This, according to the company’s head of trading law and technical, Pornpen Nartpiriyarat. The system of QR codes at Tesco Lotus will inform consumers about products from the shelves…

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QR codes used in pilot program for melon tracking

qr codes watermelon fruit

A new trial by the Pudong Agriculture Association will start labeling produce with the barcodes. The Pudong Agriculture Association in China has just revealed that it will be starting a pilot program in which it will be labeling a specific type of watermelons that are grown locally, using QR codes. The program is slated to begin in May as a part of a larger pilot geared toward improving food safety. The intention will be to use QR codes on labels for 300,000 watermelons that are grown in the area. They…

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QR codes in sushi honor 10,000 MSC certified meals

sushi qr codes

The partnership that Moshi Moshi has held with the Marine Stewardship Council received a unique applause. Moshi Moshi has just announced the new and unique way that it has chosen to celebrate the 10,000th dish that it has served with the certification of the Marine Stewardship Council (MSC), by creating a sushi design that includes QR codes. This restaurant is the first one in the United Kingdom to use the conveyor belt bar design. It has also had a long standing relationship with the MSC, which is a watch group…

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QR codes applied to new McDonald’s packaging

McDonalds QR codes

Customers will now be able to access nutritional information by scanning barcodes with their smartphones. McDonald’s Corp. has just announced its intentions to release a new design for their packaging, which will include smartphone friendly QR codes created to make it easier for guests to their restaurants to access the nutrition information for the foods they purchase. This is the next step that the largest fast food chain in the world is making to cater to the nutrition conscious. The QR codes are the company’s response to the desire that…

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QR codes are becoming more common on fruits and vegetables

QR codes potatoes vegetables

Produce suppliers are beginning to use quick response codes to label their products. According to supermarket expert and founder of SupermarketGuru.com, Phil Lempert, produce suppliers who do not use QR codes are missing a considerable opportunity to communicate with consumers in terms of nutritional data, recipes, contests and promotions, and other areas that could engage shoppers and encourage them to buy. These barcodes have made their way into mainstream packaging for processed foods. This has allowed consumers to use their smartphones in order to allow them to use the internet…

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QR codes used by digital system to ensure food freshness and quality

QR Codes used for freshness

Scanning the barcode reveals additional information about the product. At a time where food recalls and limited labeling make it very difficult to understand what is and is not safe to eat, QR codes are now being used to help to provide additional information regarding quality and freshness. Scanning the codes allow consumers to inform themselves further about the foods they buy. Many consumers find that when they grocery shop, they don’t entirely trust the labels that they see on a product. Though there are expiry dates on many items,…

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