QR code labels market continues to expand and grow in value

QR code labels - QR coce on Cheez Whiz container lid

The market is expected to expand at CAGR of 9.7% during 2019 – 2027. Manufacturers of QR code labels are expected to witness healthy revenue growth due to how widely applicable this practical technology is for a diverse range of brands. According to a report from Future Market Insights (FMI), the quick response (QR) code labels market was valued at US$996.8 million in 2018 and it is expected to grow at a CAGR of 8.7% during 2019 – 2027. The readability of these labels is helping to spur their growth.…

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GMO QR codes bill passed in the Senate

GMO QR codes in the food industry

A vote has now passed to give the Senate’s approval for requiring genetically modified ingredients to be labeled. The U.S. Senate just voted to approve a bill that would require GMO QR codes and other labeling. These new labels would identify products that contain genetically modified organisms among their ingredients. The bill is now headed to the House of Representatives. The House is expected to pass the quick response codes and labeling bill for GMO foods as well. Producers will be allowed to use GMO QR codes as a part…

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QR codes provide tasty recipe videos for Rienzi products

Rienzi QR codes food labels

Quick response codes have now been introduced to product labels to enhance appeal to consumers. Rienzi & Sons has announced that it is introducing QR codes to the packaging on its premium authentic Italian food products so that smartphone users will be able to scan them and watch videos that will teach them new recipes. The company is taking advantage of the ease of use of quick response codes to provide consumers with added resource. The recipes that can be accessed through scans of the QR codes are both quick…

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QR codes used to help consumers pay for purchases

m-commerce app Sainsbury QR code mobile check out

  A supermarket in London is now testing an app that allows smartphone users to scan to buy. London supermarket, Sainsbury’s, has announced that it is testing a new mobile commerce strategy that will allow customers with smartphones to scan QR codes in order to pay for their purchases, without ever having to unload their shopping carts at the checkout counter. The pilot program is being tested in four of the shop’s locations. The program, which is based on the Scan ‘n’ Go app, is now undergoing a trial run…

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QR codes used by digital system to ensure food freshness and quality

QR Codes used for freshness

Scanning the barcode reveals additional information about the product. At a time where food recalls and limited labeling make it very difficult to understand what is and is not safe to eat, QR codes are now being used to help to provide additional information regarding quality and freshness. Scanning the codes allow consumers to inform themselves further about the foods they buy. Many consumers find that when they grocery shop, they don’t entirely trust the labels that they see on a product. Though there are expiry dates on many items,…

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