qr code food labels Archives

PENNY rolls out QR code food tracking to appeal to eco-conscious customers

08/16/201908/15/2019 L. Green

QR code food tracking - Pineapple in grass field

The German discount supermarket chain is increasingly relying on origin labeling. PENNY, owned by the REWE Group, is adding QR code food tracking labels to some of its store products to provide its customers with easy access to information regarding the foods’ origins. It will start with the traceability of its pineapples and organic bananas. European consumers are increasingly purchasing foods based on their origins. According to a study published by the European Food Safety Authority (EFSA) in June 2019, 53% of EU citizens surveyed said that knowing where their…

QR code labels market continues to expand and grow in value

06/10/201906/09/2019 Jesse Collins

QR code labels - QR coce on Cheez Whiz container lid

The market is expected to expand at CAGR of 9.7% during 2019 – 2027. Manufacturers of QR code labels are expected to witness healthy revenue growth due to how widely applicable this practical technology is for a diverse range of brands. According to a report from Future Market Insights (FMI), the quick response (QR) code labels market was valued at US$996.8 million in 2018 and it is expected to grow at a CAGR of 8.7% during 2019 – 2027. The readability of these labels is helping to spur their growth.…

GMO QR codes bill passed in the Senate

07/14/201607/13/2016 Stephanie Beck

A vote has now passed to give the Senate’s approval for requiring genetically modified ingredients to be labeled. The U.S. Senate just voted to approve a bill that would require GMO QR codes and other labeling. These new labels would identify products that contain genetically modified organisms among their ingredients. The bill is now headed to the House of Representatives. The House is expected to pass the quick response codes and labeling bill for GMO foods as well. Producers will be allowed to use GMO QR codes as a part…

QR codes provide tasty recipe videos for Rienzi products

03/07/201403/05/2014 Jorge Gonzalez

Quick response codes have now been introduced to product labels to enhance appeal to consumers. Rienzi & Sons has announced that it is introducing QR codes to the packaging on its premium authentic Italian food products so that smartphone users will be able to scan them and watch videos that will teach them new recipes. The company is taking advantage of the ease of use of quick response codes to provide consumers with added resource. The recipes that can be accessed through scans of the QR codes are both quick…

QR codes used to help consumers pay for purchases

10/17/201210/18/2012 Julie Campbell

m-commerce app Sainsbury QR code mobile check out

A supermarket in London is now testing an app that allows smartphone users to scan to buy. London supermarket, Sainsbury’s, has announced that it is testing a new mobile commerce strategy that will allow customers with smartphones to scan QR codes in order to pay for their purchases, without ever having to unload their shopping carts at the checkout counter. The pilot program is being tested in four of the shop’s locations. The program, which is based on the Scan ‘n’ Go app, is now undergoing a trial run…