QR codes take another step into the fitness industry at Bally’s

fitness gym QR codes

The CIO is using the barcodes to improve the customer experience of the gyms using iPads Bally Total Fitness has experienced a number of crises over the last decade, including two bankruptcies, 225 gym sales, and multiple customer lawsuits, so it is now looking to completely reverse this situation through an entirely different customer experience, and as a part of this is the use of QR codes, videos, and iPads. The CIO of Bally’s has launched a number of different IT initiatives since 2011 to revolutionize the experience the company…

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