QR Code Press

Maserati uses customized print ad QR codes to allow consumers to build their car

02/25/2012 Julie Campbell

Maserati, the Italian automaker, has released the details of their latest mobile marketing campaign, which includes the use of customized QR codes in a print ad, which redirects mobile device users to an optimized site where they care design the GranTurismo S of their dreams. The ad, which has been published in several luxury-focused magazines, is a single page placement that includes a QR code that has been designed with the Maserati logo in its center. When scanned using a mobile device, the consumer is redirected to an optimized site…

Tag Smart Pets announces new service that lets people find their missing pets with the help of QR codes

02/24/201202/24/2012 John Montgallo

In the United Kingdom, more than 5,000 pets go missing each week. Most never find their way back home, despite the best efforts of their owners. Over the years, emerging technologies have made it easier for people to find their furry friends when they get lost, but it can be quite expensive to equip an animal with a radio frequency chip that is always broadcasting. Tag Smart Pets, a company specializing in mobile technology for animals, has announced a new QR code service that is designed to be a cost…

Codee Software announces the opening of its App Store

02/20/201202/20/2012 L. Green

Codee Software Inc. has now released the next version (2.0) of its QR code platform, at the same time that it has opened the doors of its Codee App Store. The Codee App Store is designed to provide mobile consumers with a range of different apps that will give them better use and control over the QR codes that they use in their everyday lives. They can buy a QR code app that is relatively inexpensive and goes above and beyond the traditional scanning app. These also provide consumers with…

Heineken incorporates QR codes into the Open’er Music Festival for better attendee connections

02/18/2012 Julie Campbell

Heineken has revealed the results of providing attendees with free QR code stickers at the company’s 2012 Open’er Music Festival, to spread its brand message, “Open Your World”. Last summer’s Gdynia, Poland festival saw Heineken with computers set up so that attendees could create short messages that describe themselves, then convert that message into a QR code and print it out onto a sticker, called a “U Code” by the company, that they could wear while they were at the event. According to the Poland marketing manager for Heineken, David…

FormSprint’s popular Integrated Custom Software platform now supports QR codes in an effort to help streamline business correspondence

02/15/201202/15/2012 John Montgallo

FormSprint, makers of IBM i-based forms and document management software, have adopted QR codes into their services. The company’s management platform will now support QR codes in an effort to help business streamline their operations. QR codes are popular in the world of marketing, but the codes can be used for more than simple advertisements. More businesses are finding the codes useful for their correspondence as they allow companies to distribute information more efficiently. Using QR codes properly can be deceptively simple. The codes themselves are easily created for free…