qr code direct mailing Archives

American Medical ID incorporates QR codes to help with mobile commerce

12/16/2011 Jorge Gonzalez

American Medical ID, a company specializing in customized medical identification jewelry, has launched a new mobile commerce site that enables consumers to purchase items like medical bracelets from their mobile device. Traditionally, these items could not be purchased except from a desktop or laptop. Now, however, these products can be ordered as soon as a condition has been diagnosed. The company is promoting this new service with QR coded mailings. The new mobile site showcases the company’s full catalogue of products, which can be viewed from any mobile device capable…

Valpak floods the nation with 80 million QR codes

07/11/2011 Sam Lambert

Valpak, a direct marketing company specializing in coupon distribution via mail, is undertaking what is, perhaps, the most ambitious QR code campaign to date. The company is well known for sending out its iconic blue-tinged envelopes containing an assortment of coupons. Direct mail campaigns are an age old marketing strategy that allows businesses to engage consumers in their homes rather than relying on them to stumble across advertisements themselves. This method also piques the interest of consumers by offering them deals in the form of coupons. QR codes have augmented…