SpyderLynk uses QR code to help boost direct mail promotion from U.S. Postal Service

Snaptag-Barcodes

SnapTag users receive additional discount so smartphone consumers can shop directly. Leading marketing technology business, SpyderLynk, which was also the creator of the trademarked SnapTag (a barcode similar to a QR code), has announced that it will be taking part in the 2012 Mobile Commerce and Personalization Promotion from the U.S. Postal Service, through an offer of its Buy-it-Now Mobile Commerce barcodes within the consumer direct mailers throughout the summer months. This promotion by the Postal Service is meant to show that direct mail is still relevant to smartphone marketing.…

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