QR codes have not only become popular amongst businesses, they have also become a very useful tool for hackers. The codes have piqued the interest of smart phone users in the U.S. for the last four years, becoming more popular with each successive year. Hackers have seen this rise in popularity as a great opportunity to get their hands on people’s sensitive information. Recently, QR codes linked to malicious content, such as malware, have been becoming more common. Acclaimed security company Norton has released a new QR code scanning application…
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Shoot Systems announced QR code functionality for its photo marketing services
Shoot Systems, a photo marketing agency based in the United Kingdom, has announced that its services will offer QR code functionality. The company has taken an interest in QR codes for their ability to connect with consumers. This interest was sparked by seeing the sheer number of people in the UK with smart phones and other mobile devices. Shoot Systems believes that nearly any marketing campaign can be enhanced to be more effective through the use of QR codes. Mobile marketing is nothing new, but the concept has been growing…
Read MoreCrow Wing County implements QR codes to get feedback from residents
QR codes have made their way to Crow Wing County in Minnesota, where they are being used on local hiking trails. The codes are being used by county officials who are looking for feedback from hikers as well as others throughout the area. County officials believe that many residents will find the codes useful as a large portion of them own smart phones and other mobile devices. Thus far, county administrator Tim Houle claims that the feedback regarding the codes has been positive. The codes can be found at various…
Read MoreCBS Outdoor survey shows that QR codes are more popular than augmented reality and NFC advertisements in Europe
A new survey from CBS Outdoor, an advertising firm specializing in outdoor media, shows that mobile marketing is becoming more popular in Europe. The survey examines the reach of mobile technologies – specifically QR codes, augmented reality and NFC technology. These technologies have become very popular in the world of marketing because of the ability to connect with mobile consumers. Amongst marketers, QR codes were once the favored tool before augmented reality and NFC took consumers interaction to new levels. The survey from CBS Outdoor, however, suggests that consumers do…
Read MoreEffective use of QR codes lacking amongst businesses, could leave consumers with a poor taste for mobile technology
Mobile technology has become a very important part of a consumer’s life. As such, businesses are beginning to incorporate this technology into their marketing and promotion schemes at a rapid pace. QR codes have become a popular tool in the endeavor to connect with tech-savvy consumers. Though the codes are relatively simple to use, many companies are having trouble using the codes effectively. The codes’ inherent simplicity has deceived many businesses into believing that they can create a code, stick it on an advertisement, and then forget about it. Such…
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