QR Code Press

QR codes are helping auto dealers to boost transparency

04/27/201304/24/2013 Jennifer Goula

Dealerships are beginning to use the barcodes to help to appeal to consumers seeking further information. Auto dealers are the latest to observe the potential that is offered by the number of consumers who are carrying smartphones, and how QR codes can appeal to those individuals by providing a larger amount of information about the vehicles being sold. This can help to improve transparency, which is vitally important in the current auto sales ecosystem. By using QR codes, dealers can offer more information about a vehicle’s features, options, price, colors…

QR codes lose steam in magazine ads

04/15/201304/13/2013 Julie Campbell

The share in this printed format for the barcodes has fallen to 70 percent. According to the latest results of a Nellymoser study, the mobile responses that the print ads in magazine are having are continuing along in their evolution, as 20 percent of the activations that are generated through these ads come from image-based activations – for example, invisible watermarks – as opposed to QR codes and other barcode based activations. The study looked into the results that were produced by more than 170,000 pages in leading publications. Nellymoser,…

QR codes scanning apps present on 32 percent of German smartphones

03/13/201303/12/2013 L. Green

Forrester research has found that while the capability is there, it’s not always being used. The result of a new Forrester Research study have just been revealed and have indicated that among Germans with smartphones, 32 percent have apps for scanning QR codes installed on their devices. However, it also determined that among them, very few scan on a monthly basis. Among smartphone owners, only 8 percent in total – regardless of whether or not they have an app on their devices at the moment – scan QR codes on…

QR codes launched for Mack maintenance program

03/13/201303/13/2013 Jesse Collins

These barcodes will be printed onto the vehicles and linked to the vehicle’s unique VIV. Mack Trucks has announced that it will now be printing QR codes onto their vehicles which are uniquely tied to the VIV of the specific truck, through the use of the MVASIST platform. The barcodes will be used to help to provide a faster response time and to improve the customer uptime. The QR codes will be installed onto the vehicle doorframes as of April. This will occur during the truck’s actual manufacturing process at…

QR codes see considerable progress in China

02/04/201302/02/2013 John Montgallo

The smartphone friendly barcodes are being noticed by Chinese device users and scans are rising. Though there has been some doubt as to whether or not QR codes would ever fully catch on, 2013 seems to be presenting some very promising trends worldwide, with the latest coming from China. The National Art Museum of China, for example, provides information about its pieces through barcodes. For this, and hundreds of other reasons, smartphone users in China are scanning QR codes as never before. This is the result of a company called…