QR code usage gets a solid boost through mobile retail

qr code usage mobile coupon

As shoppers head to their smartphone as a part of their shopping journey, quick response codes play a growing role. QR code usage has been taking off at a time when it had been expected to die off by many people in the tech industry. Its affordability and ease of use has made it highly appealing as a part of retail mobile marketing strategies. This claim is supported by research results put forward by Juniper Research. Juniper now forecasts that the QR code usage by consumers is only going to…

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QR codes in the form of coupons bring real-time info from the TV screen

QR Codes Television smart TV mobile payments

Fujitsu has demoed a new application that shows some new potential for multi-screen marketing. The Fujitsu company demonstrated a new use for QR codes at CREATEC JAPAN 2013, where they showed that smartphone and tablet users can receive real-time coupons and embedded information from their favorite television programs. The technology uses these barcodes to allow information to be embedded into video that is streaming live. These QR codes can also embed information into regular TV and smart devices, in addition to recorded video. The surprising part of the demonstration was…

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Are Embedded QR Codes The Next Technological Leap?

Venmo QR Codes scans by men

Judging by their ubiquity, it’s safe to say that QR (Quick Response) Codes are the latest big thing in the world of e-commerce. Look around you; they’re printed on menus, posters, free-standing cardboard advertisements, and product labels. Where will you find them next? Footwear? Foreheads? Household pets? Embedded Codes If you guessed “the exciting world of online social media”, then you win. Announcing the arrival of embedded QR Codes! Yes, now your e-mails, website, digital signage, and other online media can experience the power, convenience, and trendiness of QR Codes.…

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QR codes are often scanned by car owners

QR Codes Used For Car

A new study has shown that 18 percent of people who own vehicles have scanned a 2d barcode. The results of an American survey that included the participation of more than two thousand vehicle owners has shown that nearly one in every five had scanned QR codes at least once in their lifetimes. The research showed that a large number of drivers have interacted with the barcodes. The study was conducted by DMEautomotive and indicated that 18 percent had scanned QR codes at some point. The participants had also been…

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QR codes help mobile marketers to achieve a highly desirable goal

QR Codes used in mobile marketing campaigns

Feeding instant gratification is a need for any marketing strategy, and barcodes suit that perfectly. If there’s one thing that mobile marketers know about consumers, it’s that instant gratification is always a win, and it is now being discovered that QR codes are helping to meet that need. These barcodes come with a promise that something appealing will occur right away. This is the concept of instant gratification and it is one of the most effective forms of mobile marketing that can be achieved. It can be extremely useful when…

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Mobile marketing taking off among Korean businesses

Korea mobile commerce

Consumers are beginning to learn the ropes of the different techniques, as well. The advertising industry in Korea has been undergoing an exceptionally rapid transformation thanks to smartphone technology, and this is making mobile marketing a highly successful technique, particularly through QR code coupons and mcommerce efforts. From virtual stores on subway walls to motion sensitive digital ads, the channel is opening up everywhere. Touch sensitive displays have become entirely commonplace in Korea, illustrating the comfort level with technology both among businesses and consumers. Also becoming a regular mobile marketing…

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QR codes are a natural complement to mcommerce coupons

Mobile Coupons with QR Codes

Discount programs are highly effective when used in conjunction with quick response barcodes. Though the actual use of coupons isn’t anything new, and even QR codes are reaching the point that they’ve been around long enough to be a part of mainstream mcommerce, what is only just being discovered is how well these two techniques work together. Consumers clearly enjoy receiving offers for discounts, and smartphones only add convenience. Coupons are an opportunity that both merchants and consumers can enjoy and that brings them both benefits. Consumers are able to…

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QR codes make mobile coupons more appealing

Mobile Coupons with QR Codes

These barcodes make discount opportunities very attractive to consumers. Marketers are being inundated with different ways to drive sales using mobile marketing, but it’s QR codes that are taking the cake in terms of opportunities for consumers to save using digital or sometimes referred to as mobile coupons. They are also very popular for other shopping opportunities. QR codes are also gaining momentum as a method for paying for certain purchases, such as parking, and for reading newspapers and newsletters. Overall, they have now been successfully driving sales both in-store…

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Mobile discount coupons focus on QR code and social media compatibility

Mobile gaming

Modiv Media has announced their newest product called Modiv Social, which allows consumers to collect discount coupons from any source they’d like, and then use them or share them over social media such as Facebook. This uses a concept that is not at all new, but that has yet to be fully leveraged over the mobile channel. Email marketers have been told that their effectiveness and survival will require the use of social and mobile platform links for some time now, but it wasn’t until mobile couponing arrived that this…

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PayPal is gearing up to expand into the real world with the help of QR codes

Paypal Mobile Payments wearable technology

PayPal, the electronic commerce tycoon, is attempting to move into the offline market by developing new payment technologies that will enable smart phone users to use their mobile device to make purchases. Details about this new model are scarce, as the company attempts to retain some level of secrecy, but what little is known about PayPal’s new scheme is that it involves QR codes. The codes are to be used to add a new dimension to the shopping experience and help facilitate the transition to an economy entirely based on…

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Trumpia adds QR codes as a major new part of its mobile marketing offerings

Mobile Commerce News

Leading Multi-Channel Marketing and Messaging solution provider, Trumpia, has announced that it will be adding quick response (QR) code functionality to its offerings on its all-in-one platform, which already includes mobile email, text, IM, voice broadcast, and social media. It is Trumpia’s hope that this will help their clients to achieve faster and better response rates from their online advertising and marketing efforts. Trumpia lets businesses and advertising agencies (both digital and traditional) create their own QR codes with a simple to use, self-service website. Marketers can use the generated…

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