Tag: qr code coupons

QR code usage gets a solid boost through mobile retail

L. Green
qr code usage mobile coupon

As shoppers head to their smartphone as a part of their shopping journey, quick response codes play a growing role. QR code usage has been taking off at a time when it had been expected to die off by many people in the tech industry. Its affordability and ease of use has made it highly appealing as a part of retail mobile marketing strategies. This claim is supported by research results put forward by Juniper Research. Juniper now forecasts that the QR code usage by consumers is only going to…

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QR codes in the form of coupons bring real-time info from the TV screen

Julie Campbell
QR Codes Television smart TV mobile payments

Fujitsu has demoed a new application that shows some new potential for multi-screen marketing. The Fujitsu company demonstrated a new use for QR codes at CREATEC JAPAN 2013, where they showed that smartphone and tablet users can receive real-time coupons and embedded information from their favorite television programs. The technology uses these barcodes to allow information to be embedded into video that is streaming live. These QR codes can also embed information into regular TV and smart devices, in addition to recorded video. The surprising part of the demonstration was…

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Are Embedded QR Codes The Next Technological Leap?

Media24
Venmo QR Codes scans by men

Judging by their ubiquity, it’s safe to say that QR (Quick Response) Codes are the latest big thing in the world of e-commerce. Look around you; they’re printed on menus, posters, free-standing cardboard advertisements, and product labels. Where will you find them next? Footwear? Foreheads? Household pets? Embedded Codes If you guessed “the exciting world of online social media”, then you win. Announcing the arrival of embedded QR Codes! Yes, now your e-mails, website, digital signage, and other online media can experience the power, convenience, and trendiness of QR Codes.…

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QR codes are often scanned by car owners

Sam Lambert
QR Codes Used For Car

A new study has shown that 18 percent of people who own vehicles have scanned a 2d barcode. The results of an American survey that included the participation of more than two thousand vehicle owners has shown that nearly one in every five had scanned QR codes at least once in their lifetimes. The research showed that a large number of drivers have interacted with the barcodes. The study was conducted by DMEautomotive and indicated that 18 percent had scanned QR codes at some point. The participants had also been…

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QR codes help mobile marketers to achieve a highly desirable goal

John Montgallo
QR Codes used in mobile marketing campaigns

Feeding instant gratification is a need for any marketing strategy, and barcodes suit that perfectly. If there’s one thing that mobile marketers know about consumers, it’s that instant gratification is always a win, and it is now being discovered that QR codes are helping to meet that need. These barcodes come with a promise that something appealing will occur right away. This is the concept of instant gratification and it is one of the most effective forms of mobile marketing that can be achieved. It can be extremely useful when…

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