Companies are discovering that their customers are enjoying an enriched experience through barcode scans. The black and white squares that make up QR codes have been called everything from ugly to funky and from vital to useless, but if there is one thing for certain, data is consistently revealing that consumers are scanning on an increasing basis. Retailers are finding that when they apply the barcodes properly, it can enhance the experience they provide. This is because the retailers can take advantage of the fact that consumers are now recognizing…
Read MoreQR codes are engaging retail consumers
