Tag: qr code commercial

QR codes bring mobile marketing to traditional television

Jennifer Goula
QR Codes Television smart TV mobile payments

A company called SymbolShifters is using quick response codes broadcasted on TV screens. A company from Arizona called SymbolShifters has now patented a new method of bringing traditional television broadcasting into the digital environment through the use of QR codes that can be displayed on TV screens and scanned by mobile devices such as smartphones and tablets. In this way, marketing over television and online will work with each other instead of being seen as counterparts. The QR codes have been seen as an opportunity to be able to greatly…

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European insurer is catching the world’s attention with QR Codes

Jesse Collins

Axa Belgium, a Netherlands based insurance company, has launched their latest television campaign using QR codes. Axa has been putting more effort to connect with current and potential customers of late, particularly by using the code to engage them. As technology progresses so too must companies hoping to keep in touch with consumers. QR codes are the next step in mobile marketing and have become a powerful tool in catching the sometimes fickle attentions of consumers. Axa is no stranger to QR codes. Earlier this year, the insurer constructed the…

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