Skanz targets kids for latest QR code initiative

Skanz QR Code Bracelets

QR codes designed for kids between the ages of 7 and 12 have begun to appear in the marketing scene. SkanzJr, a social networking platform oriented around QR codes, has launched a new line of silicone bracelets that feature their own QR codes. The company is looking to take advantage of the current QR craze in the U.S. and hopes that kids will respond well to the mobile technology. Skanz has extensive experience in the field of branded bracelets, as the company has used these products to promote concerts in…

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Connecticut company plasters QR codes on clothing, sees surge in clientele

QR Code T-Shirts

QR codes have become a popular way for businesses to engage with consumers. The codes have led the emergence of a new marketing revolution, one focused exclusively on mobile technology. Given the popularity of smart phones, tablets and other mobile devices, companies have a lot to gain from targeting the mobile audience. There has been no shortage of creative uses for QR codes, but one such use is rarely seen. That is, QR codes do not often adorn clothing. A company in Groton, Connecticut, is changing that. Tee’s Plus, a…

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