QR Code Press

QR codes play central role in Toyota road safety campaign

05/22/201305/21/2013 Julie Campbell

The auto manufacturer is running a massive print campaign in Peru to help to inform drivers. Toyota has launched a massive campaign in Peru that has been carefully crafted to appeal to the many smartphone using drivers in that country, through the use of QR codes that they can scan using any free reader app. The campaign is meant to help to encourage safer driving through the sharing of important information. With the QR codes in the Toyota road safety campaign, drivers can become more aware of the specific…

QR codes used by GM in Malibu rentals

04/19/201304/17/2013 L. Green

The auto manufacturer is placing the barcodes in certain fleets of Chevrolet rental vehicles. General Motors has revealed that it is now placing QR codes on the vehicles of certain rental fleets as a part of an overall marketing strategy to help consumers to learn more about these vehicles. The auto maker has not failed to notice the popularity and efficiency of the barcodes in marketing efforts. These QR codes have already been spotted in some of the Chevrolet Malibu rental cards that are being rented out through Enterprise. They…

QR codes used on toilet paper to promote HIV awareness

03/18/201303/16/2013 John Montgallo

An Italian charity is using the quick response barcodes for education in public restrooms. Sieropositivo, a charity in Italy that works to promote HIV awareness, is using QR codes printed on toilet paper in public restrooms to help to spread the word about the disease and increase the knowledge that women have about the way that it is spread. Women who visit those lavatories can use their smartphones to scan the barcode. The toilet paper with the QR codes is being used in women’s public washrooms in trendy clubs located…

QR codes used for unique awareness charity campaign

03/16/201303/14/2013 Julie Campbell

The barcodes were used to help replicate the experience of being homeless and generate donations. Fiftyfifty, a German charitable organization that supports the homeless, has started to use QR codes printed on blankets in a unique way in order to help to generate donations to their cause. The experience included freezing cold cinemas that helped people to experience a touch of what the homeless feel. The charity ran the campaign using QR codes from December through January in cinemas across Germany. The theaters involved in the experience turned their temperatures…

QR codes employed by German Maestro for consumer education

01/26/201301/24/2013 L. Green

The speaker and audio technology company has enhanced its customer education program with barcodes. German Maestro took the opportunity at CES to unveil a new program that has been created to assist retailers with more appealing and practical consumer education through the use of QR codes. Last year, the company launched a different form of “Ask Me” program for retailers. That system assisted their sales professionals in being able to better educate current and prospective customers who are interested in their products or who have questions about their technologies or…