McDonald’s using QR codes to provide consumers with information McDonald’s is embracing QR codes to provide its customers with new information concerning the food the restaurant chain provides. The company chose to make use of QR codes because of their information distribution capabilities. McDonald’s has taken note of the growing popularity of QR codes, especially as the codes continue to perform well against their competitors in the interactive mobile technology field. The company believes that the codes will help establish more transparency among health conscious consumers. Codes will allow access to nutritional information McDonald’s will use QR codes on new package designs for their meals. These codes will be linked to nutritional information concerning the food that customers purchase. When scanned with a smart phone or similar mobile device, the codes direct consumers … Read entire article »