QR Code Detective: Is anyone learning from your campaign?

Educational QR code for learning bike repair

Our quick response code investigators looked into educational approaches to the barcodes. While the humble QR code has become rather mainstream when it comes to print ads, there is an entirely different strategy being employed to use these barcodes for educational purposes. Schools and marketers alike are finding that people are highly engaged when they can learn from a scan. As was discussed in last week’s issue of QR Code Detective, mobile device users are always asking themselves “what’s in it for me?” when they are presented with a barcode.…

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QR Code Detective: Is your mobile marketing campaign up to the challenge?

QR code magazine frustrated

Our barcode investigators looked at the evidence and found that many promotions are falling flat. A QR code can be a powerful tool for reaching consumers in a simple, convenient and highly cost effective way – providing that this mobile barcode is used properly. However, all too many campaigns are giving quick response codes a bad name by using them incorrectly. Consumers don’t ask for much when it comes to campaigns based on barcodes. Primarily, they are looking for the answer to “what’s in it for me?” in order to…

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QR codes generate massive interest in mobile marketing campaign

qr code in the rain cebu airlines

The rainy weather was combined with quick response codes for this unique advertising stunt. If these QR codes actually worked as well as their creators have claimed, then this extremely clever mobile marketing idea may represent one of the most unique and successful uses for these barcodes that has been achieved, so far. The idea behind it was both quirky and gimmicky but it appears to have drawn the desired crowds. The mobile marketing campaign was created by Ogilvy & Mather Group. That firm spray painted streets in Hong Kong…

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QR codes raise donations in the WHAS Crusade

charity qr codes firefighter

The children’s charity has joined a growing number that are using quick response codes to bring in funds. Although many governments and banks have been making a considerable push toward cashless societies – as coins and bills are expensive to produce and maintain – this has caused fewer people to carry cash and has taken its toll on cash based fundraisers, causing charities to look to other options, such as QR codes. This was the case with the WHAS Crusade, which chose quick response codes for its own fundraiser. The…

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QR codes are front and center in Middle Eastern Burger King ads

burger king qr codes middle east

The barcodes are being used for the fast food giant’s latest advertising campaign which has just been launched. Burger King has just announced the launch of its latest mobile marketing campaign, which will feature QR codes at its very center throughout its Middle Eastern locations. The fast food giant is relying on these quick response barcodes to attract the attention of its customers. The QR codes are being printed on the food packaging at its restaurants in the Middle East. Consumers who use their smartphones to scan the barcodes will…

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