QR code art project by Etstru and Kroppa bring unique design to barcodes

QR Code - Kroppa Etstur QR Project Outdoor

Kroppa used generative AI tech and the stable diffusion model to appeal to potential tourists. Kroppa and Etstur have teamed up to create a collaborative QR code art project to be used for tourism marketing. The barcode art was designed by artificial intelligence and is used on billboards and screens in Istanbul. Kroppa used generative AI technology in combination with the stable diffusion model to create the QR code art. Etstur is a tourism agency that added the barcode to its spots throughout Istanbul, which included billboards, screens, magazines, as…

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QR Code Detective: Is anyone learning from your campaign?

Educational QR code for learning bike repair

Our quick response code investigators looked into educational approaches to the barcodes. While the humble QR code has become rather mainstream when it comes to print ads, there is an entirely different strategy being employed to use these barcodes for educational purposes. Schools and marketers alike are finding that people are highly engaged when they can learn from a scan. As was discussed in last week’s issue of QR Code Detective, mobile device users are always asking themselves “what’s in it for me?” when they are presented with a barcode.…

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QR Code Detective: Is your mobile marketing campaign up to the challenge?

QR code magazine frustrated

Our barcode investigators looked at the evidence and found that many promotions are falling flat. A QR code can be a powerful tool for reaching consumers in a simple, convenient and highly cost effective way – providing that this mobile barcode is used properly. However, all too many campaigns are giving quick response codes a bad name by using them incorrectly. Consumers don’t ask for much when it comes to campaigns based on barcodes. Primarily, they are looking for the answer to “what’s in it for me?” in order to…

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QR codes generate massive interest in mobile marketing campaign

qr code in the rain cebu airlines

The rainy weather was combined with quick response codes for this unique advertising stunt. If these QR codes actually worked as well as their creators have claimed, then this extremely clever mobile marketing idea may represent one of the most unique and successful uses for these barcodes that has been achieved, so far. The idea behind it was both quirky and gimmicky but it appears to have drawn the desired crowds. The mobile marketing campaign was created by Ogilvy & Mather Group. That firm spray painted streets in Hong Kong…

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QR codes raise donations in the WHAS Crusade

charity qr codes firefighter

The children’s charity has joined a growing number that are using quick response codes to bring in funds. Although many governments and banks have been making a considerable push toward cashless societies – as coins and bills are expensive to produce and maintain – this has caused fewer people to carry cash and has taken its toll on cash based fundraisers, causing charities to look to other options, such as QR codes. This was the case with the WHAS Crusade, which chose quick response codes for its own fundraiser. The…

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