Tag: qr code benefits

HarvestMark QR code allows companies to view key customer insights

Stephanie Beck
HarvestMark QR code - Packaged strawberries

HarvestMark has developed a tool that allows food companies to improve customer satisfaction. By applying a unique HarvesMark QR code to their products, food companies can gain insights into their customers, including where and why they purchased the food item as well as how they chose to consume it. QR codes can provide companies with benefits including traceability and brand awareness. Improving customer satisfaction is important for companies that want to succeed and drive their business forward. Quick response (QR) codes applied to the products they sell can be beneficial…

Read More

QR codes provide considerable food supply chain possibilities

Julie Campbell
sushi qr codes

These barcodes are being used to an increasing degree by restaurants and grocery stores. At a growing level, QR codes are being used by the food service and sale industries in order to help consumers to become more aware of the various stages of the supply chain in which their products have traveled. Edible quick response barcodes have made tech and marketing headlines from sushi restaurants. When scanned through the use of smartphones, these QR codes can provide consumers with information about the origin of the ingredients in their dish…

Read More

QR codes can play an important role in consumer trust

Julie Campbell
Smartphone scanning QR codes

Mobile marketing can help consumers to connect with brands and companies. One of the hottest topics in advertising at the moment is mobile marketing, and its ability to build consumer trust through QR codes is now spending a large amount of time in the spotlight in discussions among advertisers. Unfortunately, many conversations have been focused on avoiding the tendency to miss the mark. The primary concern about QR codes and mobile marketing is unrealized potential. Among the main problems are that while they have become highly popular among companies, many…

Read More