qr code article Archives

QR code use among legal and medical professionals on the rise, according to Vizibility study

09/02/201109/02/2011 John Montgallo

Vizibility Inc., a company specializing in personal and business branding, has released the results of their latest study concerning the adoption of QR codes. The 2d barcodes have been steadily growing in popularity amongst businesses since they made an appearance on U.S. shores in 2008. Recently, the number of legal and medical professionals using the codes has been growing. Vizibility’s study shows that the legal community has been adopting the codes at a rapid rate. Attorneys from around the country are discovering the usefulness of QR codes and how they…

World’s first QR code film festival launches in Korea, connects filmmakers from around the world

07/22/2011 Stephen Vagus

QR codes are about to get more representation in the film industry beginning today as the world’s first “QR Code Film Festival” begins. The festival is being held in Korea and will last until the end of the month. While the event may be being held overseas, anyone in the world can attend, as the entire festival is built upon QR codes. This event is a precursor to a much larger festival planned for 2012. Using the codes in this way shows that the codes are capable of much more…

Valpak floods the nation with 80 million QR codes

07/11/2011 Sam Lambert

Valpak, a direct marketing company specializing in coupon distribution via mail, is undertaking what is, perhaps, the most ambitious QR code campaign to date. The company is well known for sending out its iconic blue-tinged envelopes containing an assortment of coupons. Direct mail campaigns are an age old marketing strategy that allows businesses to engage consumers in their homes rather than relying on them to stumble across advertisements themselves. This method also piques the interest of consumers by offering them deals in the form of coupons. QR codes have augmented…